When you’re looking for Mr. or Mrs. Right, there are probably a number of things that you look for and that you couldn’t do without. Some people on their hunt for the perfect partner go to extreme lengths and even draw up a checklist that they can use to assess and compare their prospective partners with their ideal image. Singles columns are full to the brim with coded language to help attract that perfect someone, with GSOH (Good Sense of Humor) being top of the list. What about if you are on the hunt for the perfect Google AdWords Consultant? Do you have a checklist? Do you know what qualities you should be looking for? Do you know where to look for the Google AdWords Mr. or Mrs. Right? When people find it difficult to find a partner in their personal lives, it is sometimes just down to the fact that they aren’t looking in the right places. For instance, they’re looking for someone who...
Five For Friday – January 23-27, 2012
Here are five of the most newsworthy items for this week: 1. So Are Google Results Crap, Or Aren’t They? — There has been a lot of discussion lately re: Google’s increasingly complicated search results, and the addition of Google Plus is only making the view murkier. Andrew Goodman of Traffick has a nice opinion piece on the debate. 2. 10 Form Optimization Tips — Over at Search Engine Land, Mona Elesseily nicely lays out 10 optimization tactics for online forms. As a heads-up, Kim...
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Good SEO Requires Good Content
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by Nick Stamoulis in Content Marketing
If I had to pick one of the most important indicators of a successful SEO campaign, if not THE most important factor, it would be content. Without quality content that will engage potential clients and customers, there is nothing worth optimizing because website visitors will...
The Skinny On Google’s Advertising Revenues For 2011
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by SMS Staff in General SEM
Google had revenues of $37.9 billion in 2011. Of that total, almost all (96%) came from advertising revenues. The following infographic from WordStream (thanks to Wordstream for preparing this!) breaks that number down into the top 10 industries that provided Google with 60% of that...
Five For Friday – January 16-20, 2012
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by Frances Mary Krug in News
This week’s top five news/opinion items are: 1. Yahoo’s Jerry Yang Resigns — although he left as CEO in 2008, Jerry’s Yang’s announces that he is leaving the company that he co-founded and resigning from the Board of Directors. The end of an era –...
What’s SOPA All About?
Now that the blackouts are over for the time being on the Internet, it’s a good time to reflect a bit on what the Stop Online Piracy Act (SOPA) is all about. This infographic from BusinessInsurance.org lays it out in an easily understood format, making...