The Seven Habits of Highly Effective SEM: Part I - Choosing the Right Search Engines
by David Rodnitzky
Several months ago I wrote an overview of the seven most important aspects of SEM to master. At the time, I promised I would quickly follow up with details on each of these habits. Well, the definition of “quickly” is in the eyes of the writer, so here I am 60 days later ready to expand upon each topic area!
The habit I’ll discuss today is “Choosing the Right Search Engines.” A lot of people erroneously believe that the answer to the ‘right’ search engines is either “just Google” or “just Google, Yahoo, and MSN.” Both of these are generalizations that shouldn’t be followed blindly.
As I see it, there are four considerations that factor into your choice of search engines - quantity, quality, ROI, and audience. Let’s look at each of these individually:
