At the foundation of an SEO campaign are the keywords that are targeted. These keywords are implemented throughout the website and included in any content that is published throughout the web on behalf of the business, whether it’s a guest blog post, a company profile on an industry site, or a local directory submission. Therefore, it’s imperative that the proper keywords are targeted. Targeting the wrong keywords can result in website visitors that aren’t going to convert and lead to missed opportunities. In order to select the proper keywords, you need to find out how people are searching for what you have to offer. Many website owners make the mistake of skipping over this step, thinking that they know their target audience so well that they know how they are searching. This often isn’t the case, which is why data is important. To ensure that you target the right keywords, it’s necessary to follow these steps: 1. Stay organized Organization is an important element...
Types Of Google Rich Snippets (+ How To Add Them To WordPress Blogs)
Not all Google search results are created equal, and I am not talking about rankings here. I am talking about the little details that make some more attractive than others. They show little pictures and sometimes author details, drawing the eye better than the others. These are made more dynamic with the use of rich snippets (you can also read my other article on snippets here or view my deck showing the anatomy of a snippet). Extra details are added in to be displayed...
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Do What You’re Already Doing For More Pinterest Followers
We all want more followers on social media – more Facebook likes, more Pluses, more Twitter followers and now, more Pinterest followers. Because it is such a visual medium, Pinterest is an incredibly attractive prospect for many brands with the prevailing theory that a...
Five For Friday, June 3-7, 2013
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by Frances Mary Krug in News
Here are five of this week’s most interesting and informative news items and articles: 1. An Update on Facebook Ads — Facebook announces that they are streamlining their advertising options by adding consistency to existing options and eliminating ad formats that are virtually the...
SEO Link Building Must Be Ongoing
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by Nick Stamoulis in Link Building
Phase one of an SEO program consists of all of the “start up” work; researching the industry online, competitive analysis, conducting keyword research, and implementing selected keywords into on site content. Once all of that is completed, it’s then time to move on to...
SEO Tips From The Trenches: Website Relaunch
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by Joe Griffin in General SEM
Step inside the mind of Tom Harari, SEO Manager at iAcquire, the Phoenix and New York City based digital marketing agency which relaunched their own website recently. As the company’s in-house SEO leader, Tom brings an insider’s knowledge of search optimization, content strategy, and...