We’re in the midst of another revolution in online commerce. Much like the first round of dot-com innovation from 1997-2000, another societal shift is happening related to devices, portability, and mobile commerce. Here are five major trends I am seeing, with memes or catchphrase I’ve named. Unlike the dot-com bubble of last decade, these trends are highly unlikely to ever burst. Trend #1: Mobipersonal The mass revolution we’re experiencing everywhere of constant connectivity could be coined a “mobile personal” experience. Devices are portable, go where we go, and provide what we want at any time. Googler Lisa Gevelber wrote recently, “In a constantly connected world we have screens at our service.” A recent Mobile Search Moments study showed 77% of mobile searches are in a location where people likely have a PC available to them. This is the essence of mobipersonal gadget addiction where we’re constantly connected — yes, including in the bathroom! Trend #2: Portaswitching This term means “portable switching” or perhaps is...
Enhanced Campaigns On Google AdWords: Three Noteworthy Additions
Earlier this year Google announced that AdWords advertisers would be treated to a much wider range of advertising options and capability. Now available to all, enhanced campaigns are a great way to make PPC dollars work that much harder and more intuitively. Becoming accustomed to enhanced campaigns can take some getting used to. Strategically speaking, they are a little more complex than simply creating an ad group, adding keywords and writing an ad text, but the payoffs are much bigger in terms of relevance,...
Sub-features
Five For Friday — May 13-17, 2013
- 0
-
by Frances Mary Krug in News
Here are five of this week’s most interesting and important news and articles centered on online marketing: 1. How to Move Rankings Up On Older, Existing Content – Whiteboard Friday — SEOmoz’s Whiteboard Fridays are almost always worth looking at, but this week’s is...
Untangling Google+, Google Profile, And Google Authorship – Part 1
Google Plus may be one of the fastest growing social networks ever but it hasn’t been without its problems. One of the biggest complaints leveled at it, certainly from a business perspective, is that it’s quite difficult to get to grips with. It’s surprising...
4 Steps To Becoming A Great SEO Copywriter
- 2
-
by Nick Stamoulis in General SEM
Copywriting and SEO copywriting are two different things. Obviously both involve the basics: correct spelling, language, grammar, structure, organization, etc. and of course the topic should be relevant and interesting. However, SEO copywriting takes it one step further. Writing for the web is completely...
Five For Friday — May 6-10, 2013
- 0
-
by Frances Mary Krug in News
Here are five of this week’s most important and interesting news items and articles about online marketing: 1. Understanding smartphone use in stores: Shoppers who use mobile more, spend more in store — Google has some good data on whether shoppers who use their...