Earlier this year Google announced that AdWords advertisers would be treated to a much wider range of advertising options and capability. Now available to all, enhanced campaigns are a great way to make PPC dollars work that much harder and more intuitively. Becoming accustomed to enhanced campaigns can take some getting used to. Strategically speaking, they are a little more complex than simply creating an ad group, adding keywords and writing an ad text, but the payoffs are much bigger in terms of relevance, return, and overall performance. So what are enhanced campaigns and what are the most attention-worthy of the new additions? What is an enhanced campaign? When Google announced these new additions to the AdWords platform, hyper-connectivity was cited as the inspiration behind the changes. The search engine says that according to a recent study, 90% of consumers consistently move between one device and another to communicate, shop, and access games and other forms of entertainment. As well as the traditional desktop...
Five For Friday — May 13-17, 2013
Here are five of this week’s most interesting and important news and articles centered on online marketing: 1. How to Move Rankings Up On Older, Existing Content – Whiteboard Friday — SEOmoz’s Whiteboard Fridays are almost always worth looking at, but this week’s is particularly useful for anyone who has an older website and has seen their rankings slowly decline. 2. What to expect in SEO in the coming months — You may have only heard about Matt Cutts of Google’s Web Spam team,...
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Untangling Google+, Google Profile, And Google Authorship – Part 1
Google Plus may be one of the fastest growing social networks ever but it hasn’t been without its problems. One of the biggest complaints leveled at it, certainly from a business perspective, is that it’s quite difficult to get to grips with. It’s surprising...
4 Steps To Becoming A Great SEO Copywriter
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by Nick Stamoulis in General SEM
Copywriting and SEO copywriting are two different things. Obviously both involve the basics: correct spelling, language, grammar, structure, organization, etc. and of course the topic should be relevant and interesting. However, SEO copywriting takes it one step further. Writing for the web is completely...
Five For Friday — May 6-10, 2013
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by Frances Mary Krug in News
Here are five of this week’s most important and interesting news items and articles about online marketing: 1. Understanding smartphone use in stores: Shoppers who use mobile more, spend more in store — Google has some good data on whether shoppers who use their...
Time For A Conference Update
It’s Spring! Flowers, bunny rabbits, the smell of freshly-cut grass, hikes in the woods, and search engine marketing events ….. oops. One of these things does not belong with the others — search marketing events, if only because they occur all year round. However, there...