Google’s webspam update, now officially known as Penguin, has been generating a lot of buzz online. This particular algorithm change was designed with one goal in mind, well, two actually – reward sites that are doing SEO by the book, and penalize those that are “over-optimizing”. Now that some feedback has started to roll in, we will take look at the SEO implications of Penguin, and what the update could mean moving forward. Penguin Impact Worldwide SEOMoz, one of the trusted leaders in the SEO community, recently published a graph showing that Penguin has had an even bigger impact than Google’s past updates, including the controversial Panda, which shook the very foundation of the web in 2011. But it doesn’t stop there. In fact, it has been reported that the Penguin update has resulted in mass unemployment in the Indian cities of Bangalore, Delhi, and Mumbai. Apparently as much as 80% of the globe’s link building services are outsourced from India, and with the algorithm...
Extreme Infographics Top The List
Similar in concept to last week’s example of the list infographic, the extreme infographic focuses on the most noteworthy items of the subject matter. The extreme infographic is heavier on the facts, rather than just visuals, and focuses on the top, or most extreme. Take the case of our sample infographic, which looks at the biggest diamond, bank, and art heists of all time. Making use of thorough research, the infographic’s author establishes what are generally believed to be the top heists in all three...
Sub-features
(Not Provided) Keywords Are On The Rise
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by Nick Stamoulis in Web Analytics
Last fall, Google launched encrypted search which was intended to make search results more secure for users. Users that conduct a search while signed in to a Google account are sent to a more secure version of the site when they perform a search. The...
Make The Most Of Visual Elements In Marketing Campaigns
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by Lior Levin in Content Marketing
The challenge for marketers is to stand out from the pack by telling their stories in a compelling way. With many of the image-based tools now available online such as Pinterest and Instagram, it’s not only easy to tell your story visually, it’s also extremely...
Avoid The Squint & Pinch: Improving Customer Experience With Mobile Landing Pages
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by Jill Ferris in Mobile Search
Customer feedback is one of the most valuable ways we can stay in touch with our market, and to make sure we are meeting the expectations of the lifeblood of our businesses. In a world gone digital, with resources such as Marketing Automation tools, Email...
Five For Friday — May 7-11, 2012
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by Frances Mary Krug in News
Lots of grumbling this week all over about the Penguin update effects and much discussion about how Google’s emphasis on “over optimization” will change how online marketers do things. Still too early to really understand all the implications, but here’s five of the most interesting...