Here are five of the most newsworthy items for this week: 1. So Are Google Results Crap, Or Aren’t They? — There has been a lot of discussion lately re: Google’s increasingly complicated search results, and the addition of Google Plus is only making the view murkier. Andrew Goodman of Traffick has a nice opinion piece on the debate. 2. 10 Form Optimization Tips — Over at Search Engine Land, Mona Elesseily nicely lays out 10 optimization tactics for online forms. As a heads-up, Kim Krause-Berg will be contributing an article on form optimization for the Spring issue of Search Marketing Standard magazine. There’s only a week left to subscribe to make sure you receive this issue. 3. Google Penalty or Algorithm Change: Dealing With Lost Traffic — David Harry at Search Engine Watch has a nice diagnostic for figuring out whether a drop in rank is due to an actual Google penalty or is the result of an algorithm change. Since you will take...
Good SEO Requires Good Content
If I had to pick one of the most important indicators of a successful SEO campaign, if not THE most important factor, it would be content. Without quality content that will engage potential clients and customers, there is nothing worth optimizing because website visitors will never have any reason to take any kind of action or convert. There are two kinds of content that are important for SEO purposes. First is the content on the actual website. The search engines want to provide users with...
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The Skinny On Google’s Advertising Revenues For 2011
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by SMS Staff in General SEM
Google had revenues of $37.9 billion in 2011. Of that total, almost all (96%) came from advertising revenues. The following infographic from WordStream (thanks to Wordstream for preparing this!) breaks that number down into the top 10 industries that provided Google with 60% of that...
Five For Friday – January 16-20, 2012
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by Frances Mary Krug in News
This week’s top five news/opinion items are: 1. Yahoo’s Jerry Yang Resigns — although he left as CEO in 2008, Jerry’s Yang’s announces that he is leaving the company that he co-founded and resigning from the Board of Directors. The end of an era –...
What’s SOPA All About?
Now that the blackouts are over for the time being on the Internet, it’s a good time to reflect a bit on what the Stop Online Piracy Act (SOPA) is all about. This infographic from BusinessInsurance.org lays it out in an easily understood format, making...
Don’t Be Afraid Of A Brighter SEO Tomorrow
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by Ben Leftwich in Organic
Synopsis — Having an extensive search-engine-optimized-relation audit of your website done can be both inspirational and mind-boggling. Unless your site was originally designed with SEO top of mind, it’s likely that the audit will reveal a lot of areas that need change or enhancement to...