Black hat SEO campaigns are notorious for mishandling search engines. There is a growing concern that these types of campaigns are leading web searchers to malicious sites with the intent to promote fake antivirus applications. A recent study by the…
With mobile marketing such a hot topic, we have opened the Search Marketing Standard magazine vault to bring out one of our most popular interviews to date — Cindy Krum of Rank-Mobile, LLC talking about the future of mobile. The interview…
Two studies released this week combine to really bring to light a couple of aspects of the search market in 2010. One, Google is still on top. comScore’s February 2010 U.S. Search Engine Rankings report shows that, once again, Google…
Having a background working with a traditional online directory company, I have had the opportunity to interview countless small business advertisers regarding their digital marketing needs. The one question that I ask advertisers to determine their product needs is, “How…
My six weeks on the road from the Marketer’s Cruise to Affiliate Summit to chilling out with Master Super-Guru Frank Kern’s disciples got me one good thing, in addition to the great contacts. It got me into a top mastermind…
In our Winter 2009/2010 issue, the cover story was titled “Risky Business: A Tour Through The BuyerSphere Project,” a presentation of Enquiro’s BuyerSphere Project, an ongoing study in online behavior and buying trends, by its president and popular conference speaker…
Although a listing position or pay-per-click ad copy are crucial parts of any search engine marketing campaign, equally important is the website your visitors land on. At times, what seems like a logical design from the owner’s perspective creates unnecessary…
With so many factors influencing a buyer’s decisions online, it has often been assumed that buyers are rational actors who would weigh all the pros and cons before making a purchase. What many recent studies have shown, however, is that…
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