Here are five of this week’s most interesting and important news and articles centered on online marketing: 1. How to Move Rankings Up On Older, Existing Content – Whiteboard Friday — SEOmoz’s Whiteboard Fridays are almost always worth looking at, but this week’s is particularly useful for anyone who has an older website and has seen their rankings slowly decline. 2. What to expect in SEO in the coming months — You may have only heard about Matt Cutts of Google’s Web Spam team, but you need to listen to him when he talks about what is coming up from Google in the next few months as far as SEO is concerned. Watch the video and consider signing up to get all his blog posts delivered direct if you want to stay on top of what little advance info we get about what’s in the cards. Plus, his 30-day challenges are always fun to read! 3. Everything You Need to Know About Google’s Big...
Untangling Google+, Google Profile, And Google Authorship – Part 1
Google Plus may be one of the fastest growing social networks ever but it hasn’t been without its problems. One of the biggest complaints leveled at it, certainly from a business perspective, is that it’s quite difficult to get to grips with. It’s surprising because Google Plus actually has quite a lot in common with Facebook – you can have a personal profile, just as you can a personal Facebook account. And you can have a Google Plus business page, just as you can...
Sub-features
4 Steps To Becoming A Great SEO Copywriter
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by Nick Stamoulis in General SEM
Copywriting and SEO copywriting are two different things. Obviously both involve the basics: correct spelling, language, grammar, structure, organization, etc. and of course the topic should be relevant and interesting. However, SEO copywriting takes it one step further. Writing for the web is completely...
Five For Friday — May 6-10, 2013
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by Frances Mary Krug in News
Here are five of this week’s most important and interesting news items and articles about online marketing: 1. Understanding smartphone use in stores: Shoppers who use mobile more, spend more in store — Google has some good data on whether shoppers who use their...
Time For A Conference Update
It’s Spring! Flowers, bunny rabbits, the smell of freshly-cut grass, hikes in the woods, and search engine marketing events ….. oops. One of these things does not belong with the others — search marketing events, if only because they occur all year round. However, there...
Analyze Existing Links Through A Full SEO Link Audit
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by Nick Stamoulis in Link Building
Inbound links pointing to your site are taken into consideration as a part of the search engine ranking algorithms. Inbound links are what convey that your site is (or isn’t) a trusted source. As the search algorithms have become more complex, it’s the quality...