Synopsis — There are many aspects to constructing a successful pay-per-click advertising campaign. Key parts include researching and choosing keywords, setting up your campaign correctly, deciding whether to try the content network, targeting geographic regions and time zones. But one aspect that marketers sometimes fail to place enough time and emphasis on is the constructing of their ad. With only a limited number of lines and characters, and many rules about what can and cannot be said, format restrictions, and other parameters, the composition of...
Download Free Conference & Events Calendar – Fall 2010
Even though the conference year is winding down to a close, if you still have some budget remaining for events, there are still some great conferences coming up. We publish a Calendar of Events in each issue of Search Marketing Standard print magazine and, once the magazine has been mailed, we post a PDF version of the Calendar online so you can download an extra copy to print out or pass a copy along to friends and colleagues. That way you don’t have to tear...
Sub-features
Digital Magazine – Fall 2010 Edition
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by Jeremy Burton in Digital Magazine
The Fall 2010 edition of Search Marketing Standard arrives with a new look and an additional format. The revised look features our new logo and a cover design that features top digital marketing leaders. Along with our traditional print version of the magazine, we now...
Five Content Strategies The Competition May Be Ignoring
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by Jeff Quipp in General SEM
Synopsis — Ranking higher than your chief competitors on Google (and other search engines) has always been one of the primary goals of search engine optimization. With the advent of local search and real-time search results, the construct of the all-important first page of search...
Ping-ing Your Way To Social Media Oneness
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by Peter Marino in Social Networking
It was recently my birthday so I thought I’d share a gift with all small business owners and marketers executing their own social media marketing campaigns. Social media has brought along many amazing innovations – and Ping.fm is one of the best kept secrets among...
Is Malware Undermining Your Search Results?
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by Rebecca Appleton in Spam
Malware is one of those things that lurks in the underbelly of the web – no one really knows where it comes from and everyone hopes it won’t happen to their website. Unfortunately, if it does happen to your site, the whole world will know...
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