Contrary to what one might expect from a professional search engine optimizer, my website home page does not feature SEO services. This is intentional, primarily because I do not want to be associated with self-proclaimed SEOs who tout their services in spam messages promising unrealistic results. Many people already regard SEO as a scummy profession, largely because we as an industry have failed to create and uphold professional standards. Search agencies and consultants need to come together and write the missing guidelines if we are to change that perception. In 2003, George W. Bush signed the CAN-SPAM Act, which outlawed sending email to purchased lists or addresses scraped from the web. However, the risk of getting caught is minimal due to lax enforcement. The river of spam keeps raging, especially to email addresses posted on the web that aren’t encoded with JavaScript. Although CAN-SPAM has failed to prevent spam, it does reveal something about the character of those who ignore or circumvent the law. Several...
More Ways Of Finding Customers And Promoting Your Business Via Links
There’s got to be a number of ways to better find your potential customers and promote your business, service or product via links across the Internet, right? So why is it that so many online advertisers continue to stick to the same old tried-and-tested methods? Why aren’t more people stepping outside of the box and thinking of new ways to interact with the target audience and promote their businesses via links? Try out a few of the promoting ideas listed below and start making your...
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Five For Friday – January 30 – February 3, 2012
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by Frances Mary Krug in News
Here are five of the most interesting items for this week: 1. How Will Google’s New Privacy Policy Affect You? – There has been tons of commentary on the new privacy policy on Google, and this article from Brent Rose at Gizmodo tells you how...
Uncontrollable Factors Affecting SEO Success
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by Nick Stamoulis in Organic
In order to succeed online today, it’s necessary for your website to be found in the search engines. People turn to the search engines to find information about just about everything. That’s why smart businesses are investing in SEO services in order to better position...
Spring 2012 Issue Of Search Marketing Standard Is Nearing Completion
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by SMS Staff in Digital Magazine
Just when you thought this week couldn’t get any better, here’s some more good news! The Spring 2012 issue of Search Marketing Standard magazine is being worked on, and the editorial and production crew is busy putting the pages together. The issue should be sent...
The Search Engines Continuing Search For Quality
Synopsis — As a person who follows the patent filings of the search engines closely, Bill Slawski is the person to ask when you want to know how the items discussed in patent filings will influence — and have influenced — the algorithms that decide...