Here are five of this week’s most interesting and informative posts and news items for this week: 1. Google’s Penguin Update 2.0: Loser analysis — Of course the big news this week is the announcement of the release of Penguin 2.0 by Google. Early results show that big losers are gaming and porn sites and Searchmetrics has the stats to prove it. 2. Introducing More Useful Pins — the Pinterest blog has details of recent changes that will let you add more info to your boards as well as pin from mobile. For business, the really interesting part is “rich pins,” (currently for movies, recipes and products) which increase the applicability of Pinterest as a whole to businesses — the details on implementing rich pins are in the Tools section of the Business area. 3. The 3 Steps for Success in a Multi-device Search World — Aleyda Solis has a detailed article on the dos and don’ts for making the most of the increasing...
5 Trends Of The Burgeoning Ecommerce Revolution
We’re in the midst of another revolution in online commerce. Much like the first round of dot-com innovation from 1997-2000, another societal shift is happening related to devices, portability, and mobile commerce. Here are five major trends I am seeing, with memes or catchphrase I’ve named. Unlike the dot-com bubble of last decade, these trends are highly unlikely to ever burst. Trend #1: Mobipersonal The mass revolution we’re experiencing everywhere of constant connectivity could be coined a “mobile personal” experience. Devices are portable, go...
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Enhanced Campaigns On Google AdWords: Three Noteworthy Additions
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by Rebecca Appleton in Pay-Per-Click
Earlier this year Google announced that AdWords advertisers would be treated to a much wider range of advertising options and capability. Now available to all, enhanced campaigns are a great way to make PPC dollars work that much harder and more intuitively. Becoming accustomed...
Five For Friday — May 13-17, 2013
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by Frances Mary Krug in News
Here are five of this week’s most interesting and important news and articles centered on online marketing: 1. How to Move Rankings Up On Older, Existing Content – Whiteboard Friday — SEOmoz’s Whiteboard Fridays are almost always worth looking at, but this week’s is...
Untangling Google+, Google Profile, And Google Authorship – Part 1
Google Plus may be one of the fastest growing social networks ever but it hasn’t been without its problems. One of the biggest complaints leveled at it, certainly from a business perspective, is that it’s quite difficult to get to grips with. It’s surprising...
4 Steps To Becoming A Great SEO Copywriter
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by Nick Stamoulis in General SEM
Copywriting and SEO copywriting are two different things. Obviously both involve the basics: correct spelling, language, grammar, structure, organization, etc. and of course the topic should be relevant and interesting. However, SEO copywriting takes it one step further. Writing for the web is completely...