Article marketing has stayed a key online marketing and SEO ingredient for a number of years as other fads have come and gone. Its stalwart success can easily be traced back to the fact that it’s an activity that generates results. Done properly, article marketing can boost traffic, stimulate sales, build link popularity and establish the author as an expert or thought leader in their particular niche.
As it’s been around so long, there is much prescribed wisdom about article marketing and many who think they know all there is to know about the subject. Translating this into articles that actively contribute to the success of a website is harder. Turning a handful of rules into a worthwhile marketing activity with clear bottom line results over a period of time is something that can take even longer to master. No matter how much you think you know about article marketing, it’s worth revisiting the subject every now and again to eke as much as possible out of the articles you spend time writing and distributing.
With the economy struggling, article marketing is a free activity that many are returning to as marketing and ad budgets shrink. If article marketing has been overlooked recently as you’ve focused on other SEO trends and techniques, it pays to catch up on new sites and up and coming distribution networks before jumping straight back into writing articles. While the old favorites such as ezinearticles will always be relevant, there are other platforms that can be just as beneficial. Why not resolve to try some or all of the sites below as part of your New Year article marketing efforts?
1. Suite101 (www.suite101.com): Suite101 has really come into its own in the last six to eight months and is a great article marketing platform for the small business. The site pays a percentage of ad revenue to authors, so the more you write, the more money you are likely to make. There are around 3000 topics covered on site and some 29 million readers each month. The sign up process is a little more in-depth than most article marketing sites but this ensures the quality of the material posted. Application is done via the website with a resume and examples of work submitted for editor review. Successful submissions are welcomed to the site with editor feedback of the first draft. From there, you’re free to submit and publish at leisure. There are no minimum publication requirements, but articles posted on Suite101 can’t be used elsewhere within 12 months.
2. Hub Pages (http://hubpages.com): Hub Pages is a second revenue sharing article marketing site. Each author creates a ‘hub’- a content rich internet page – which can be ranked by other authors. A search-friendly infrastructure is designed to maximize traffic flows from search engines, while authors earn revenue from their articles via advertising gain from AdSense, eBay, Amazon and Kontera.
Hub Pages boasts an active author community so there is plenty of support and assistance available to newbies as well as encouragement and feedback for those authors wanting to refine their writing technique. There are currently 194,418 published users who have created more than one million hubs. The extensive learning center details sign-up procedure as well as tips on how to choose a topic, get backlinks and use the affiliate networks to generate revenue.
3. Self Growth (www.selfgrowth.com) If your particular area of expertise relates to success skills, relationship advice, health, finances, mental health, spirituality or lifestyle, the Self Growth site is the perfect niche article marketing site to showcase your knowledge and interact with other experts. The site testifies to more than 1 million visitors per month and there are products, news and video sections in addition to spotlight articles and a self-growth community. Sign up is simple and after registering, you can request your own expert page from which you’ll showcase your articles, advice and guidance.
4. Article Dashboard (www.articledashboard.com) A traditional article marketing site, the structure and submission process will be familiar to anyone with previous article marketing experience. Articles are arranged in a directory format of categories and sub-categories with everything from Arts and Entertainment to Writing and Speaking covered. Set up in 2005, Article Dashboard offers a content syndication service to other websites and ezines, making it a useful link building tool. Sign up is free and takes just a few minutes – simply provide an email address and password to get started. Article Dashboard has a PageRank of 5 and its links are Do Follow.
5. Isnare (www.isnare.com): Free to register, anyone can join up and submit their own original articles to the Isnare article directory. The content is published on site and any links included in the piece are Do Follow. Isnare also offers an additional service for article marketers which is ideal for businesses really wanting to establish their place as an industry commentator but without the time to submit manually to lots of distribution platforms. A normal member is allowed to submit five articles per day and a paid for Platinum subscription 10 articles per day. Normal members can purchase credits which can be used to distribute articles to over 40,000 publishers and other article directory websites. Platinum members can pay a monthly fee for unlimited submissions. The Isnare home page is user friendly with a spotlight on recently added articles, the ability to search by tag and a search bar to hunt down relevant articles by title, keyword or author. As with most article directory sites, there is an extensive directory of categories to which you can submit articles but you can also add tags to each submission to make it more searchable.
6. Sooper Articles (www.sooperarticles.com): An ezine article directory, Sooper Articles is a good starting point for anyone new to article marketing or returning after a long hiatus. The sign-up process is extremely easy and with editorial review of each article, authors are guided towards an ‘expert author’ status. This makes it a great proving ground for new authors. An author showcase on the front page is an opportunity to raise your own profile and establish credibility, as is the top articles section which lists the most popular articles of the week, month and all time.
7. Info Barrel (www.infobarrel.com): A forum for contribution knowledge, Info Barrel specializes in How To Guides, so it is an article marketing site easily tailored to suit almost any industry. As well as standard articles, content can also be submitted as video, picture galleries and sound clips. Participation is encouraged so articles can be rated, promoted up or down and feedback left for authors. As with some of the other sites on this list, there is a revenue share option in place, with authors able to earn 75% of the Google AdSense revenue generated from your own author page. There is also an option to mark any of your articles as a charitable donation, in which case 90% of the revenue generated will go to the current Info Barrel charity. Sign up can be done quickly and instantly with no samples or resumes required – simply fill in the form and then click ‘create’ to submit your first article.
8. Article Trader (www.articletrader.com): Another typical article marketing site, simply create a username and password and then submit content. The links are Do Follow and submission is quick and easy.
9. Article City (www.articlecity.com) With a Google PageRank of 6, Do Follow links and over thirty categories to choose from, Article City is quick and easy to use, making it a useful addition to any regular article marketing schedule. The site accepts both articles and press releases so it can also be used as an additional news outlet when you’ve only got time to write a quick news release rather than longer article.
10. Snipsly (www.snipsly.com): The ideal article marketing site for those pushed for time, Snipsly has a low word count limit — articles only have to be three sentences long so it can be used for breaking news and short news pieces as well as quick hints and tips features that you don’t want to spend an age writing. The revenue sharing site gives writes 80% of the AdSense proceeds from their articles and there is a ‘Topics That Earn’ section which provides more guidance on monetizing your article content.
11. Triond (www.triond.com): Triond is a little different to most article marketing sites, describing itself as ‘Like blogging, but awesome”. Submitted content is published on a series of other websites with a pre-established audience, so you’re not trying to compete with thousands of other authors on the one article marketing site or relying on users navigating categories and subcategories to find your writing. Sites used to publish submitted content include niche websites covering all manner of topics (examples include Quazen, AuthSpot, LeathMad, Notecook, Computersight and Bizcovering). Sign up is easy and takes less than a minute, while the article dashboard is user friendly and provides interesting stats such as article views and number of likes at a glance. There’s also top search phrases data which allows you to tailor your article submissions to attract a greater audience. When an article is published on any website in the network, revenue is accrued from income sources such as display and contextual advertising, with 50% of the amount earned shared with the author. Payments are made monthly by PayPal, check or Western Union so it’s easy to keep track of exactly how much you’re earning from your article submissions.
Of course, there are many other article marketing sites out there. The sites described above, however, are a good place to start with your article marketing efforts. Concentrate on those that fit your marketing goals, your writing style, and most important — your content, so you can reap the many benefits they offer.