12 Best Practices For Content Marketing

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About the Author

(2 Posts)

Benjamin Spiegel is the Director of Search Operations at Catalyst Online / GroupM, a WPP Company. Catalyst is a leading search engine marketing agency with offices in Boston, New York, Seattle, Toronto and Chicago. Benjamin defines the organic search process, creates the agency's SEO offerings, develops campaign strategies and oversees talented teams of SEO Managers and Directors. Upon first joining Catalyst, Benjamin held the position of Organic Search Director where he worked with clients in a range of industries, including luxury, mobile, automotive and CPG. Follow him on Twitter @nxfxcom.

4 Comments*

  1. Matt says:
    August 1, 2012 at 1:23 pm

    Nice ideas, especially like #5 and 12, have to work on #7 and a few others. A bit tricky sometimes to do a company blog while not talking about/promoting your solution at all, giving examples, new feature reviews, etc.

  2. Mahesh says:
    August 7, 2012 at 10:39 pm

    Really great article! We in fact use some of these points when consulting with customers. Being provocative and telling success stories is a must in this era of SEO and Internet Marketing or else your the same as everyone else on the block.

  3. Jim M says:
    August 8, 2012 at 8:29 am

    Love the provocative part, we never thought about “poking with a stick” while creating content. This will become part of our internal best practices.

  4. Russ Turner says:
    August 8, 2012 at 2:12 pm

    I agree that passion must be shown but be careful not to overdo it if you go over the top the likelehood is that you may scare potential buyers away.

    What is important is that you communicate the Benefits that accrue from buying your product. After all we all want something that brings a benefit to our lives.

    Regards

    Russ

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