We all fall victim to going after the next big thing while forgetting the basics. I was having a conversation the other day with a marketer about an upcoming local television campaign she was planning to run. I was explaining how her target audience is known to multitask with a smartphone or laptop propped up on their lap while watching TV. I suggested that she keep the television ad to one message, one offer, so...
Archive for 2010
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeInfographics May Just Save The Sanity Of Those Presenting Analytics
One of the unexpected issues of the digital era is not the unprecedented amount of information it generates, but rather how any one person can meaningfully interpret it. For businesses and website administrators, web analytics has helped group this data into basic, identifiable categories. But statistical columns and raw numbers form only the most primitive stage of information gathering. Infographics, and the realm of data visualization in general, are the tools to a much richer...
A Beginner’s Guide To Conversion Rate Optimization – Part 1
Part One: Identifying Conversion Killers What is conversion rate optimization? A conversion occurs when a visitor completes a specific action on your website – purchasing a product or service, submitting a quote request or contact form, or signing up for an e-newsletter. Your conversion rate is simply total conversions divided by total visitors (for more on average conversion rates, read this post from Kevin Gold). Conversion rate optimization is the process of analyzing, improving and...
What Is Ahead For Online Marketers In 2011: Search Engine Optimization
The upcoming year is bound to be one that is full of challenges and opportunities for online marketers. To help our readers navigate throughout these treacherous waters, we asked some of our most popular contributors for their thoughts on what will be ahead throughout 2011 in a variety of different arenas — SEO, PPC, Conversion, Local Search, Email Marketing, and Social Media. Each week for the next six weeks, we will present their thoughts on...
Is Your Website Copy Making A Good First Impression?
Every single visitor to your website is a potential customer. That puts an enormous amount of pressure on your website content, and particularly on the home and products pages, to perform a variety of tasks; engage the reader, call to action and present a positive and professional first impression. Your website copy is therefore intrinsic to the success of your site, not just from a keyword and search engine optimization perspective, but also in terms...
Google’s Next Big Thing Is … Contextual Discovery
Google never stops looking to the future. It never refrains from creating the next Google Tool or projecting towards the next Google focus. This past year, Google has focused a great deal on the local internet user via tools for local search and mobile queries. Next year it seems that Google’s plan is to continue making it even easier for internet users to find information about what they want … this time, before they have...
On-Site Video Boosts Response and Organic Search Placement
Optimizing video content is by far the easiest way to get a first-page organic ranking on Google, according to Forrester Research analyst Nate Elliott. In fact, Forrester conducted an experiment and found that any given video in the index is about 50 times more likely to appear on the first page of search results than any given text page in the index. Small businesses are taking note. The Q3 2010 WebVisible report, which analyzes data from...
ILM East – Interactive Local Media West
Title: ILM East – Interactive Local Media West Location: San Francisco, CA Visit Conference Site: Click here Description: BIA/Kelsey’s Interactive Local Media is the definitive conference on local digital advertising and marketing. Join us in San Francisco, Dec. 12-14, for ILM West, where we’ll be focusing on the latest developments in search, mobile, social and deals. More details coming soon! Date: December 12 through December 14, 2011
ad:tech New York
Title: ad:tech New York Location: New York, NY Visit Conference Site: Click here Description: “ad:tech is the meeting place for the world’s leading digital marketing and service companies as well as nearly 10,000 digital marketers, influential speakers, and domestic and international press. 300 exhibitors representing top brands in every major service category packed the show floor in 2010 and booth space continues to be in high demand for 2011.” Date: November 8 through November 10,...
Directional Media Strategies 2011
Title: Directional Media Strategies 2011 Location: Denver, CO Visit Conference Site: Click here Description: “Small businesses represent the new frontier of online and mobile marketing. Recognizing this revolution, BIA/Kelsey, the worldwide leader in SMB-related research and strategy, is reintroducing its Yellow Pages-themed Directional Media Strategies conference as “DMS 11: The Small-Business Advertising Summit.” DMS ’11 will focus on how companies can fully leverage the huge opportunity in the migration of small-business advertisers from traditional to...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe