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Will 2010 Be Search Engine Mayhem?
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About the Author
Frances Mary Krug (311 Posts)
Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.
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This is a great article. I like your point about the News results, it is definately come apparent that Google is definately shifting in that direction. It should help weed out the spammers who build dozens of sites and let them sit and do nothing, so hopefully they will be pushed down the list, however it will be more difficult for small businesses with websites to update their own blogs more regularly and get their information out in more places.
In some ways, I think ‘real-time search’ was only incorporated so that Google remains the “one-stop shop” for search. I may glance at the tweets in a SERP, but I’m much more likely to scroll down if I’m actually conducting research. Just like how paid search results are sometimes taken with a grain of salt, so too I think are real-time resuls: their benefit is timeliness, with the obvious trade-off of content vetting.
.-= Andrea Hill´s last blog ..Use Gmail on a Mac? Get Notify. Now. =-.
While I admit that “what we want from search results is changing,” I wonder if the reality is more that Google wants us to want something different from search. It’s in Google’s interest to increase the paid links, and the real-time search experiments help their ever-expanding brand. But I still want a SERP that gives me relevant results on research topics, showing me the source and a hint of what’s to come if I click. I’m not sure that’s where Google will ever be headed again, so it’s time for a game-changer.
Well, I don’t know. Not sure yet. But this is convincing…