The following is Part 4 of a series on local search marketing called “The Journey From Clicks To Conversion.” You can read Parts 1, 2, and 3 here, here, and here. Small Businesses Learn About Cost Per Lead It hard to say exactly when “cost per lead” became a common understanding among small businesses, but I started to notice in 2008 that small business advertisers started to question the value of a “click.” For the...
Archive for September, 2010
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeThe Journey From Clicks To Conversion: Local Search Marketing, Part 3
The following is Part 3 of a four-part series on local search marketing called “The Journey From Clicks To Conversion.” Parts 1 and 2 of this series can be found here and here. “Guaranteed Budget” and the Evolution of Local Search As the “guaranteed” clicks traffic product became more difficult to deliver, local search companies looked to change their business model with the introduction of the “guaranteed” budget product. The primary change was a shift...
Avoid SEO Disasters: Make A Brand Manager Your New Best Friend
Synopsis – Quite often, those involved in search engine marketing projects for a client will find themselves at odds with those in charge of brand management. The problem can arise for many reasons, but one of the main difficulties usually comes about because those involved in SEO rely on stats and metrics to plan changes, while brand managers work from their perception of the brand. In his article “Avoid SEO Disasters: Make A Brand Manager...
Does Your Google Places Listing Really Work For You?
A Google places listing is an essential piece of kit for the small business venturing online. Setting up a Places profile is the work of minutes – simply add basic business information such as store opening hours, address, contact number- and then verify via SMS, phone or postcard. You can also add a few key words, upload an image or two and even attach a video to your listing. The majority of local business listings...
Is Keyword Density Becoming Less Important?
However little or long you’ve spent optimizing your website, you’ll almost certainly have heard of the following pearls of wisdom; Despite popular belief, spending hours tweaking meta description and meta keyword lists will not result in a rankings spurt. There are no quick fixes in SEO. Content is king. And, keyword density is a major consideration when writing content. Right? Wrong! As with most things in SEO, it seems just as you get to grips...
The Journey From Clicks To Conversion: Local Search Marketing, Pt 2
The first part of this post can be found here. Birth of Local Search Marketing Local media providers didn’t have the expertise to create and manage the pay-per-click campaigns in scale, so they turned to newly formed “local search” companies as partners. In the early days of local search, the predominant product was a “guaranteed” traffic product that consisted of a contractual agreement to send a minimum number of clicks a month to the customer’s...
AdWords Advantage Online Seminar
Title: AdWords Advantage Online Seminar Location: Online Visit Conference: Click here Description: The AdWords Advantage Online Seminar Will Help You: > Fix common Pay Per Click mistakes that cost you BIG bucks > Discover tools and solutions that save time and cut ad costs > Apply simple techniques to improve customer conversions > Turn failing ad campaigns into non-stop money makers > Get answers to your most burning questions from the experts Register Today for...
The Journey From Clicks To Conversion: Local Search Marketing, Part 1
The following is Part 1 of a four-part series on local search marketing called “The Journey From Clicks To Conversion.” A Brief History of Local Advertising Sometime during the mid-2000s, “local search marketing” became generally recognized as a distinguishable approach to search engine marketing, by focusing on small- to medium-sized businesses (SMBs) that traditionally only advertised in local media such as newspaper, television, radio, and yellow page directories. The ongoing challenge for SMBs was the...
How Do I Submit Products to Google Shopping?
With the holiday season just a few months away, now is a great time to learn how to create a product feed and submit via the Google Merchant Center for inclusion in the shopping segment of the search engine results pages. You don’t need to have a page-one website for a listing in the shopping feed to drive traffic to your site and in fact, a decent shopping presence can actually happen quicker than the...
Ch-Ch-Ch-Changes: Website Transitions and SEO
Redesigning or redeveloping a website can be a huge undertaking, even for a small business. Among the huge numbers of tasks to keep track of and carry out, maintaining the site’s ranking in search engines is not always put high on the list of priorities. However, as Joe Griffin outlines in his article “Ch-Ch-Changes: Website Transitions and SEO,” it is essential that you not lose track of the importance of safeguarding search engine optimization practices...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe