Synopsis — As a person who follows the patent filings of the search engines closely, Bill Slawski is the person to ask when you want to know how the items discussed in patent filings will influence — and have influenced — the algorithms that decide how sites are ranked in the search engine results pages. In this article, Bill looks at the issue from the aspect of the continual search that goes on at Google...
Archive for January, 2012
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
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When you’re looking for Mr. or Mrs. Right, there are probably a number of things that you look for and that you couldn’t do without. Some people on their hunt for the perfect partner go to extreme lengths and even draw up a checklist that they can use to assess and compare their prospective partners with their ideal image. Singles columns are full to the brim with coded language to help attract that perfect someone,...
Five For Friday – January 23-27, 2012
Here are five of the most newsworthy items for this week: 1. So Are Google Results Crap, Or Aren’t They? — There has been a lot of discussion lately re: Google’s increasingly complicated search results, and the addition of Google Plus is only making the view murkier. Andrew Goodman of Traffick has a nice opinion piece on the debate. 2. 10 Form Optimization Tips — Over at Search Engine Land, Mona Elesseily nicely lays out...
Good SEO Requires Good Content
If I had to pick one of the most important indicators of a successful SEO campaign, if not THE most important factor, it would be content. Without quality content that will engage potential clients and customers, there is nothing worth optimizing because website visitors will never have any reason to take any kind of action or convert. There are two kinds of content that are important for SEO purposes. First is the content on the...
The Skinny On Google’s Advertising Revenues For 2011
Google had revenues of $37.9 billion in 2011. Of that total, almost all (96%) came from advertising revenues. The following infographic from WordStream (thanks to Wordstream for preparing this!) breaks that number down into the top 10 industries that provided Google with 60% of that ad revenue. It further identifies the top five brand names in each of the 10 categories and gives examples of popular keyword searches and the cost per click for those...
Five For Friday – January 16-20, 2012
This week’s top five news/opinion items are: 1. Yahoo’s Jerry Yang Resigns — although he left as CEO in 2008, Jerry’s Yang’s announces that he is leaving the company that he co-founded and resigning from the Board of Directors. The end of an era – which many see as an opportunity for Yahoo to reinvent itself and move forward with plans for Asian properties. 2. The End of Link Building As We’ve Known And Loved...
What’s SOPA All About?
Now that the blackouts are over for the time being on the Internet, it’s a good time to reflect a bit on what the Stop Online Piracy Act (SOPA) is all about. This infographic from BusinessInsurance.org lays it out in an easily understood format, making it clear what the implications might be for your online business. Via: Business Insurance Blog
Don’t Be Afraid Of A Brighter SEO Tomorrow
Synopsis — Having an extensive search-engine-optimized-relation audit of your website done can be both inspirational and mind-boggling. Unless your site was originally designed with SEO top of mind, it’s likely that the audit will reveal a lot of areas that need change or enhancement to reap all the benefits that SEO can bring. It can be a daunting task to face, but an essential one. In his article, “Don’t Be Afraid Of A Brighter SEO...
The Big SEO Shift: 3 Ways To Get Ready Today
Synopsis — A big change is reverberating through the search world – a change that online marketers can no longer afford to ignore or treat as a temporary phenomenon. What is this fundamental change? In his article, “The Big SEO Shift: 3 Ways To Get Ready Today,” author Dan Cristo discusses the increasing shift in how trust is determined by search engines in deciding how to rank and display your content. Using easy-to-understand examples, Dan...
5 Reasons To Consolidate Paid & Organic Search Efforts
Synopsis — Although there is a lot of debate about terminology in our industry, most consider search engine marketing to be composed of the two components of search engine optimization and paid search. For most properties, both elements are an integral part of the online marketing plan, but because of the scope of the knowledge needed to maneuver both, it often happens that different individuals or teams — and sometimes different outsourced entities — wind...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
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