As a search industry blogger I see a smart post like “Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts” and think – dang! I should have written that
So here are my top three from this list:
Assign unique, descriptive < title > tag and headings to every page. Vanessa Fox. 2006.
Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.
Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages — www.example.com vs. example.com vs. www.example.com/index.html. Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.
There are 18 more tips at “Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts.”
And since we’re focused on SEO tactics this morning, be sure to check out Rand Fishkin’s interview with Google’s captain of sitemaps Vanessa Fox: