3 Common Search Marketing Mistakes You MUST Avoid

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Search engine optimization (SEO) and paid secure canadian online pharmacy. search marketing can be highly effective traffic drivers for your website. They can be a core aspect of your marketing mix. For some companies, Search can even be responsible for driving the vast majority of revenue.

So, how can Search potentially hurt generic neurontin, generic dapoxetine. a business, and actually do more harm than good?

If you havenai??i??t built a rock-solid marketing foundation for your business first, Search could be driving prospective customers to a poor experience. In these scenarios, Search would be creating a crowd of people who dislike your brand, meaning youai??i??ve lost them as prospects ai??i?? both now and in Brand Viagra without prescription the future.

To fix this and ensure your Search initiatives are teed up for success, avoid the following three common mistakes in launching Search campaigns:

Mistake #1: Launching Search with Weak Branding

What does your brand represent? What differentiates you from the competition? Whatai??i??s your positioning in the market? Is Antabuse without prescription your brand ai???likeableai??? among your target audience?

You think of Apple, and you think itai??i??s a great brand. Now, think of your own brand. Is it a great Viagra Super Active cheap brand ai??i?? or just OK? Is it clear who you are and what you stand for? Are you likeable and relevant to your target audiences?

Building a strong brand ai??i?? one that really sells ai??i?? is important. With each incremental visitor that you touch with your brand, you must ensure a great experience or you risk losing customers (and possibly even your reputation). With solid branding, the business results from your Search efforts will improve dramatically.

Mistake #2: Launching Search in a Silo

Some companies zyban without prescription dive head-first into Search, believing it to be a magic pill. However, Search is a capture mechanism, and typically only serves as one step in the overall marketing funnel. If you ignore the other steps in the funnel, youai??i??re probably going to under-perform, no matter how exceptional you are at Search Marketing execution.

In other words, even if your buy prazosin Search efforts are driving traffic, you still need to be a good marketer, period. Consider:

  • How are you building awareness?
  • How are you generating word-of-mouth?
  • Is your messaging attracting the right audience, at the right time?
  • Have you explored everywhere you need to be, online and offline?
  • Have you integrated your marketing across channels, vehicles and customer touchpoints?
  • Have you nailed the close ai??i?? have you given potential customers every possible reason to select your companyai??i??s products or services?
  • Are you doing enough cross-selling, upselling and post-sale marketing…

Mistake #3: Launching Search with a Weak Website

Is your website the ugliest thing in the universe? Is it hard to navigate, with a frustrating ai???mazeai??? of information? Is ai???inconsistencyai??? the only thing that is consistent about your site? If so, itai??i??s time for a site overhaul.

When canadian healthcare online drugstore, canadian healthcare online drugstore, canadian healthcare online drugstore, canadian healthcare online drugstore, canadian healthcare online drugstore, canadian healthcare online drugstore. assessing your site, look at your websiteai??i??s conversion rate. If you need a microscope to find that number, youai??i??re not ready for Search. Why invest money in driving traffic to a site thatai??i??s underperforming? Instead, first focus on conversion optimization, ensuring that youai??i??re matching your visitorsai??i?? needs. Once you know that your design, messaging and calls-to-action will lead to boatloads of conversions, itai??i??s a great opportunity to invest your time, energy and money on Search.

Remember, Search Marketing can drive a great deal of traffic to your cialis online discount site and conversions for your business. However, you need to first build the right platform for your Search initiatives so that campaign results will effectively propel your business forward.


About the Author

Tom Shapiro is the founder & CEO of Digital Marketing NOW, a full-service digital marketing and design firm that offers strategy, web development, design, SEO, paid search marketing, conversion optimization, display advertising, analytics and more. Tom cuts through all the hype and develops clear, differentiated marketing strategies focused on real results for his clients.

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One Comment

  1. In my case, traffic coming from a trustful source such as Microsoft generates a conversion rate much higher than traffic coming from an ad. So it's hard to evaluate web site performance using conversion rate alone. I must check where my traffic is coming from first.