The easy part is done: you’ve created your company’s Facebook profile, Twitter account, or blog. Now what do you do? How do you make sure that you have awesome content to build your fan and follower base? Here are three tips to help come up with great social media content on an ongoing basis:
1. Recent Industry or Company News
What industry sites or email newsletters do you read? Chances are that if you find an article especially interesting / thought provoking / funny your followers will as well. Don’t be afraid to promote other great content online (your followers will thank you for helping to sift through all the noise). Promoting recent company news is fine too; just make sure you don’t let your Facebook or Twitter profile become all self-promotion all the time. A good rule of thumb for both Facebook and Twitter is to have 1 in 10 posts be self-promotional.
2. Seasonal Hooks
Make sure to keep your social media profiles sound like they are coming from real people, not a corporate PR department. One of the easiest ways to be authentic is to hook your posts into upcoming holidays (Halloween, Christmas, etc.) or seasonal changes (summer to fall for example). These holidays or seasonal changes are on everyone’s mind, will make your posts or tweets more relevant to your followers, and keep them from thinking that you are simply posting content in a vacuum.
3. Long-Term Resources
Ideally this strategy requires a blog or some other place on your main site you can host permanent content, but you can make it work with Facebook alone if absolutely necessary. Do you wish there was a list of resources for your industry but can’t find one online? Then create one on your blog, and promote it on Facebook and Twitter. This content will last long after the initial post, and will have the added benefit of helping to drive organic search traffic to your site well into the future.
Of course there are many strategies to keep your social media content calendar full, but these are three easy ones to get started with. The bottom line is this: if you don’t find the content you are posting interesting / thought provoking / funny, why would your followers? Only post content you would want to read, watch, or listen to as well.
What are your favorite strategies to keep you social media content fresh?