31 Million Holdouts

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Finally I’m back from the big move from a 4,000 square foot house on the ocean to a 2-bedroom condo with a view of the ocean. Did I hear myself right? I moved from a house on the ocean to somewhere else?? Am I nuts or just a little delusional? Probably a question for another time … today I was catching up on news and caught an item about a recent study showing that just under one-third of U.S. households (about 31 million) are still without access to the Internet.

At first, that seemed like a large number to me, but then I thought about how little time (relatively speaking) has gone by since we first started moving to broadband access and I began to think about it as an incredibly fast adoption of a new means of communication (again relatively speaking). Furthermore, the study suggests that cost is not the deterrent for those not hooked up – rather, it’s a matter of perceived value. With further development of entertainment-related applications, more and more households are likely to migrate to the Internet. For details of the study, visit http://newsroom.parksassociates.com/article_display.cfm?article_id=3510

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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