In a local market there can be plenty of competition.A� Specifically in a large city, you can only imagine how many pizza places, hair salons, dentists, lawyers, etc., there may be.A� Since what you offer is typically the same as your competitors, ita��s important to ramp up your marketing in order to stand out.A� Offline marketing can still be effective for a local business, but as more people are searching online for local products or services, ita��s important to have a positive online presence.A� Use these local online marketing tactics to stand out and differentiate your business from the rest:
1.A� Localize keywords to include in content
SEO best practice is to conduct keyword research on a national level first, and then localize the results.A� So, instead of targeting the very broad a�?dentista�? you would target a�?Anytown Anystate Dentista�? in the meta information and on page content since that is how people will be searching.A� Ita��s OK to target up to 3 locations (the city that you are actually physically located in and two surrounding cities) but you dona��t want to target any more than that.
2.A� Go very local in a competitive city
If you are located in a very large city, like New York City or Chicago, targeting a�?New York City Dentista�? isna��t the best option if your website is new and you are just getting started with SEO. Why? Ita��s still an extremely competitive keyword phrase, even though ita��s localized.A� Instead, niche it down even further to the neighborhood, street, area of town, zip code, etc. and include this information in the meta information and on page content.A� The search volume wona��t be as high, but you will have a better chance of ranking for these long tail keywords.
3.A� Activate local profiles
A local business should have a presence on every local profile site.A� The most important for SEO purposes is Google+ Local, but other important listing sites include Bing Local, Yahoo Local, Local.com, Merchant Circle, YP.com, Super Pages, City Search, and Yelp.A� Each of these listing sites allow you to include a link which helps link building efforts and helps drive traffic to your site.A� For any profile site that includes reviews, encourage happy customers to give your business a positive review.A� If people search for your brand, these reviews will pop up and can help (or hurt!) your online reputation.A� Therefore, they should be monitored at all times.
4.A� Get active in social
Many local businesses arena��t making the most of social media due to lack of knowledge, resources, time, etc.A� If you embrace social media and use it correctly to engage with followers you will have an advantage over the competition.A� Keeping in touch with customers, patients, clients, etc. via social media can lead to repeated business, loyalty, and referrals.