Whether you are doing search engine optimization, social media optimization, or running a pay-per-click campaign, the right keywords are the basis of any successful marketing effort. The two leaders in the field of keyword research have always been WordTracker and Keyword Discovery. Both are great tools and both are reasonably priced, especially if you’re serious about search marketing. However, for smaller businesses that are just getting their toes wet in the waters of online advertising, a free, bare-bones solution might be the answer. Here are five free keyword research tools I find to be useful.
1. SEO Book Keyword Suggestion Tool
A WordTracker-powered keyword research tool. The tool generates a list of related terms and provides links to keyword suggestion tools offered by major search engines. Provides search volume estimates from WordTracker, Google, Yahoo!, and Microsoft.
This tool analyzes your competitor’s paid search campaigns on Google AdWords and generates a list of both organic and paid keywords your competitor is using. As an added bonus, the tool also lists their organic and paid competitors, providing you with more domains to analyze.
Not sure which keywords to use in your social media marketing campaigns? The SiteVolume tool gives you the ability to see how many times a specific keyword or a phrase has been mentioned on major social media sites, including Digg, MySpace, YouTube, and even Twitter.
Nice little tool for keyword research. Searches all major search engines and other sites like Amazon.com and Answers.com and instantly provides related keyword suggestions. Also offers a list of today’s top keywords.
5. Nielsen BuzzMetrics’ BlogPulse
This tool searches millions of blogs, providing insights into what keywords and phrases are popular in the blogosphere. It also has handy charts showing keyword use trends over time.