A picture is said to be worth a thousand words, but by all estimates it’s worth more than that when you consider emerging trends in social media. It’s all about the pictures on popular sites like Pinterest, Instagram and even on Facebook and Twitter. A well-placed picture speaks volumes for a small business owner who wants to communicate his marketing message.
The popularity of images could be attributed to the emphasis that social media places on them, but it is more than that. They are popular because they are easy to share, embed, tweet, pin and read. Marketing is all about communicating your message and now — more than ever — it is easy to do so with images. Here are some ways you can use your photos to engage, entertain, teach and delight your fans and build an effective online marketing strategy for your business.
1. Use Captivating Product or Service Photos
If you own a business that sells products, you should ensure that your product photos are visually appealing. Browse catalogs or visit Pinterest to see the type of product photos that are being shared over and over again. You’ll find creative ways there to present your products.
Standalone products are good, but high-quality pictures of your products in use help viewers visualize themselves using your products. Place them prominently on your website but use them on your social media profiles as well. Pinterest in a great place to establish visibility for your products and services.
2. Feature Infographics
Infographics are large, usually vertically longer types of images that are used to illustrate ideas or concepts in graphic form. They are popular on blogs, Facebook, Pinterest and even Twitter as users share them and bloggers link to them. Any infographic that you create for marketing your business should be branded with your company logo and website URL somewhere within the image. This makes it easy for viewers to come back to the source if the infographic goes viral.
3. Consider Bite-Sized Images
Downsize a few of your larger images to accommodate Facebook’s Timelines and Pinterest’s feed. The smaller, square images are best if they are informational, such as a photo with some text or just a short quote. They generate engagement and are easy to share, so create custom bite-sized images in addition to the larger ones.
4. Combine Images With Memes
The motto of marketing for your business should be to give the people what they want — and right now memes are extremely in demand. They are shared constantly on social media sites in image format, so create some memes for your business and find a way to incorporate them into compelling images.
Another effective strategy is to post impressive photos and ask your fans to caption the photos. It will keep them engaged and promote your business in a way that they’ll always remember.
5. Take Some “Inside Look” Photos
Does your business have something special that you want to share with the world? What are some unique things that you can take photos of and post for your fans to see and share? It doesn’t have to be all about you — in fact, it really shouldn’t be. If you did something in the community or sponsored an event, share the pictures in order to create awareness of your involvement.
Photos give customers an inside look at your business and, as they get to know you, they’ll feel better about doing business with you.
These are just some of the ways that you can put your photos to good use in online marketing. Make sure that you use your keywords in the alt tags when you upload images to your site as well as on social media sites. And don’t forget to ask people to share your images — by doing so, you not only spread awareness of your business, but you also downplay any question of copyright infringement by bloggers who might otherwise have felt reluctant to share the images.
Pin it buttons, embed codes, and links to the downloadable versions of your images make it easy for fans to share them. Leaving out images from your marketing strategy is like leaving out a big part of the picture (pun intended!). Without them, your fans won’t be able to share your message on their Pinterest boards and Facebook updates.
In what ways are you using images to do the talking for your business?
Image: Look Here by Shutterstock