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5 Local Marketing Trends To Focus On In 2012
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About the Author
Tom Shapiro (11 Posts)
Tom Shapiro is the founder & CEO of Digital Marketing NOW, a full-service digital marketing and design firm that offers strategy, web development, design, SEO, paid search marketing, conversion optimization, display advertising, analytics and more. Tom cuts through all the hype and develops clear, differentiated marketing strategies focused on real results for his clients.
5 Comments
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Mobile is huge right now, and only growing. If you don’t have a mobile friendly web presence it will result in missed opportunities. Web pages should be optimized for local search by including local keywords and a business address on every page.
Great insights Tom. There is tremendous opportunity for local business to pursue paid search strategies, especially for mobile. In addition to features like Click to Call and AdWords Express, simply tailoring a geo-focused PPC campaign can be clutch marketing moves!
Thank you.
Localization is where it’s at, I’m thinking of building some app’s for my local clients for their products and services. Paid search has paid off for us as we use Adwords to target mobile users.
Congrats on providing great insights on 2012 trends. There is no doubt that local search, paid or organic, will grow in influence and impact for digital rainmakers.Search provides marketers an opportunity to gauge purchase intent and respond quickly and efficiently with an offering that has identifiable value. I recently experienced the power of search firsthand when I was suddenly thrust into the market for a pre-owned car. Please read more at The Digital Raindance:
http://www.thedigitalraindance.com/2012/01/intent-separates-social-and-search.html
Excellent article Tom. I agree 100% that localization (localisation here in Ireland
) is the way forward for SMBs from here on. The recent Venice update has further cemented this notion.