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5 Local Marketing Trends To Focus On In 2012
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About the Author
Tom Shapiro (9 Posts)
Tom Shapiro is the founder & CEO of Digital Marketing NOW, a full-service digital marketing and design firm that offers strategy, web development, design, SEO, paid search marketing, conversion optimization, social media, display advertising and more. Tom cuts through all the hype and develops clear, differentiated marketing strategies focused on real results for his clients. Throughout his career, Tom has worked with dozens of Fortune 500 companies including P&G, HP, IBM, Sears and Kraft Foods. For more information, visit www.DigitalMarketingNOW.com.
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[...] An article in Search Marketing Standard lists 4 out of 5 methods of marketing that are primarily iPhone or smartphone related. [...]
Mobile is huge right now, and only growing. If you don’t have a mobile friendly web presence it will result in missed opportunities. Web pages should be optimized for local search by including local keywords and a business address on every page.
Great insights Tom. There is tremendous opportunity for local business to pursue paid search strategies, especially for mobile. In addition to features like Click to Call and AdWords Express, simply tailoring a geo-focused PPC campaign can be clutch marketing moves!
Thank you.
Localization is where it’s at, I’m thinking of building some app’s for my local clients for their products and services. Paid search has paid off for us as we use Adwords to target mobile users.
[...] NOW’s Tom Shapiro covering five of the most meaningful local marketing trends for 2012. Read the article and drive greater local marketing results in the coming [...]
Congrats on providing great insights on 2012 trends. There is no doubt that local search, paid or organic, will grow in influence and impact for digital rainmakers.Search provides marketers an opportunity to gauge purchase intent and respond quickly and efficiently with an offering that has identifiable value. I recently experienced the power of search firsthand when I was suddenly thrust into the market for a pre-owned car. Please read more at The Digital Raindance:
http://www.thedigitalraindance.com/2012/01/intent-separates-social-and-search.html
[...] Search Marketing Standard: 5 Local Marketing Trends To Focus On In 2012 [...]
[...] Search Marketing Standard: 5 Local Marketing Trends To Focus On In 2012 [...]
[...] Read more from article source Local Marketing Newslocal marketing trends ← How to Set Up & Optimize Google+ Local Business Pages /* */ [...]
[...] Search Marketing Standard: 5 Local Marketing Trends To Focus On In 2012 [...]
[...] [2] “5 “Local Marketing Trends To Focus On In 2012,” Tom Shapiro, Search Marketing Standard, December 20, 2011. http://www.searchmarketingstandard.com/5-local-marketing-trends-to-focus-on-in-2012 [...]