5 Reasons To Consolidate Paid & Organic Search Efforts

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Synopsis — Although there is a lot of debate about terminology in our industry, most consider search engine marketing to be composed of the two components of search engine optimization and paid search. For most properties, both elements are an integral part of the online marketing plan, but because of the scope of the knowledge needed to maneuver both, it often happens that different individuals or teams — and sometimes different outsourced entities — wind up being responsible for the implementation of each. Although this may seem to be a logical use of limited resources or indeed a smart business move in employing the best agency to outsource SEO and paid search to, there is the potential for some serious missteps and problems to arise if you separate your paid and organic search efforts too much.

In his article, “5 Reasons To Consolidate Paid & Organic Search Efforts,” John Fairley will help you navigate through this dilemma by detailing five reasons why consolidation of your paid and organic programs may be the best option. By revealing the problems that could arise from a separation of the two, the article will lead you in the right direction to avoid the pitfalls no matter which direction you ultimately decide on. Don’t miss this detailed look at the implications of separating your online marketing strategy into fragments, and learn how to avoid the inherent problems!

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