Chris Stiner

5 Tips For Creating Compelling PPC Ads


Search engine marketers are always looking to capture a valuable and relevant click buy dapoxetine throughout their pay-per-click campaign. Here are five ways to help target those all-important searchers through compelling and effective ad copy.

1. Utilize Your Productai??i??s Uniqueness ai??i?? Most companies already know what sets them apart from their competitors. More than likely, your company has already completed hours of market research, so you should utilize this data in your ad copy. For example, if you have a Volvo dealership, capitalize on the safety aspect of your brand; if you have a Subaru dealership, then you could target ai???bad weather

2. Turn a Feature into a Benefit buy Super Tadarise online cheap, cheap dapoxetine. ai??i?? Features are easily identifiable – they are the adjectives of a product. “Stronger abs,” “anti-lock brakes,” and “diabetes supply home delivery” are all valuable features, but you must highlight that they will also make you more attractive, keep your child safe, and save you time.

3. Use Credibility Words reputable pharmacy in canada, reputable pharmacy in canada, reputable pharmacy in canada, reputable pharmacy in canada, reputable pharmacy in canada, reputable pharmacy in canada. ai??i?? “Guaranteed,” “Authorized Reseller,” “Certified,” “Bonded,” and “Secure” are just a few examples. With the intense competition and overwhelming number of ads that most consumers are bombarded with in the search space, many are drawn towards an ad that provides them some peace of mind about their choice to make that click.

4. Include Keywords in Your Ads valtrex without prescription ai??i?? With the flexibility of 25 campaigns per account and 100 ad groups per campaign, make sure to segment out your keywords into lists that are associated with as few keywords as possible. By incorporating the main keywords into all of the ads within that ad group, your ads will be more relevant to the searcher and more compelling by nature.

5. Strong Call to Action ai??i?? This one goes without saying these days, but it is good to be reminded that a powerful call to action can make or break your ad. Second only to a PPC ad’s headline is line 2 of your description. This is directly related to the fact that a call to action is usually placed here. “Act Now,” “Subscribe Today,” “Learn More,” and “Book Today” are just a few examples of a strong call to action.

Of course not every ad will utilize every feature listed here, but by incorporating some of these points into your next round of ad copies, you will see a lift in relevant traffic which will nolvadex without prescription erection packs without prescription. shine through with an increased conversion rate and a higher ROI.

About the Author

Chris Stiner is both a SEM specialist and DRTV media buyer at Koeppel Direct. With over 10 years of offline and online direct response marketing experience, he has a unique skill set and outlook on the synergies of multi-channel SEM direct response marketing.

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  1. good list for marketers. thanks! @mediatrustpete

  2. These are 5 great tips that will really help your ppc ads. I think that using your products uniqueness is very important to really make the ppc ads pop. Turning a feature into a benefit is also a very strong factor that will immensely help your ppc ads.