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5 Ways An Online PR Campaign Can Help Your SEO Campaign
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About the Author
Rebecca Appleton (197 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
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It’s interesting that you wrote about this today Rebecca because just yesterday I was thinking about Branding and how that’s my personal way of taking control of traffic to my site in a sense.
The harder I work at branding I create more of my own traffic flow until the traffic starts to become more automatic (ie: search engine traffic)
Great post, thanks for sharing!!
.-= Jarrod@ Optimistic Journey´s last blog ..You Know You’re Favored by God When… =-.
I completely agree Rebecca. We use PR as a regular component of our SEO campaigns, and we have had excellent success. Sometimes the challenge is explaining to the client that PR serves a different and valuable purpose than what they might be used to and to get them comfortable with it.
Thank you all for the lovely comments! I’m really interested in this area of SEO and SEM so will be posting more of the same! What kind of click through and conversion rates are you seeing from your PRs? Have they gone up recently?