If you’re struggling to know where to start with social media marketing, start by keeping your passion ignited by getting some quick wins. Here are seven daily habits to get into, which should take no longer than 15-20 minutes, once you get into the routine.
1. Commit to doing something social every single day
Once you’ve practiced anything to the extent that it becomes routine, it then stops being a chore. It then becomes something that you do automatically, and you can then concentrate on improving the quality of the content that you share.
2. Assign a specific time each working day to do your main social media work
Keep it so that it doesn’t keep interrupting everything else you need to do. For example, if you’re using a tool such as Hootsuite, you can schedule all your tweets and posts for times that you choose, or auto-schedule for times that will get you the maximum exposure. You then get the rest of the day to concentrate on other stuff, rather than having to break off every thirty minutes to write a tweet or a Facebook post.
3. Use browser extensions
These icons within your browser header let you share web pages with your followers. If you use Hootsuite, get the Hootlet browser extension. If not, there are plenty of others you can use. Try Feedly, Shareaholic or ShareThis. Using applications such as Hootsuite allow you to amend the text of retweets, letting you shorten them or add your own angle.
4. Get educated in how to successfully interact with others via social media platforms
Take a course at a local college, if it runs them. Alternatively, if you have less time, you can complete an online course. At Search High, we’ve graduated as certified Hootsuite professionals, and I’d highly recommend their training program at very low cost. Armed with the knowledge gained, you’ll be quicker out of the blocks, confident that what you’re doing is achieving results.
5. Don’t be too corporate
A major mistake that larger companies make is to post social media items using their corporate voice. This doesn’t work in social media. No your case isn’t different and it won’t work for you either if you insist on talking like an annual report to shareholders.
6. Practice the 80/20 rule – give more than you receive
In other words, for every mention of yourself, your company or your products, you should give four or five mentions of other sites, companies or products. You won’t ever become well respected for talking business speak, for blowing your own trumpet or for being boring. So give others information and links about things that will interest and entertain them. Speak in your normal voice and even dare to show an occasional sense of humor.
7. Measure your progress
Social media is a key part of inbound marketing. Nothing about inbound marketing is particularly short term or instant. It takes time for your efforts to show fruit, but once they do, the results keep on coming. So keep at it, and keep measuring. Many social media tools have their own built in metrics, but you can’t go wrong using Google Analytics instead or as well as these. The key thing here is to make sure you’re measuring the right metric. For example, Twitter follows increasing might flatter your ego, but is it driving visitors to your website? You need to be measuring visitors and conversions, not followers.
There’s lots of ways to get further involved, and any good education program, as mentioned above in point number 4, will help you evaluate what’s best for you. In the meantime, if you follow the seven guidelines above every single day, you definitely be on the right track to social media marketing success.
Image: Habits by Shutterstock