7 Ways To Make SEO Produce More Sales

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About the Author

(20 Posts)

Paul McIntyre is the Founder and Managing Director at Search High, an integrated inbound marketing company, blossoming from many years successful bespoke SEO implementations for Blue Chip and high growth enterprises. Search High is based in the UK East Midlands.

2 Comments*

  1. Mike Kern says:
    December 4, 2012 at 11:24 am

    I have a problem with your article. First it likens SEO to just a bunch of tricks to get non-targeted traffic. Then it says you need more than just SEO “SEO tactics doesn’t pay the bills”???

    Then you outline an SEO Strategy in the copy??? Optimizing a site isn’t just about getting traffic. It’s about writing compelling content, with great titles and touch the customers pain points as you describe. It’s about making the shopping process easier… as you describe-

    Optimization is Optimization – That goes for site architecture, content, and traffic.

    The title of this article is what I would call SEO content

    To summarize: First you say that we need more than SEO, and then you write about what good SEO’s are doing now

    I suggest this author wrote this article in 5 minutes to get a link in the byline! Sorry-

  2. Paul McIntyre says:
    December 4, 2012 at 6:05 pm

    Hi Mike,
    I’m sorry you see this article as a 5 minute job and contradictory. I stand by what the article says. You see that it says that SEO is essential, but on it’s own, not enough. Giving whitepapers and eBooks is great content marketing, but it’s not strictly SEO. If you’re unsure, have a look at one definition at http://en.wikipedia.org/wiki/Search_engine_optimization ..
    Making it easy for visitors to buy isn’t SEO.it’s usability.

    As SEO’s for many years, we and others have been providing these services as part of a service to provide customers with more sales conversions. However, they are not strictly part of SEO, but they are essential for success in achieving a website’s goal.

    So, exactly my point – SEO is essential, and I outline a suggested approach, but alone in its strict sense, it’s not enough. Good SEO’s are doing much more than strict SEO. Many bad SEOs are not. I hope this helps to clarify the article.

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