Duplicate content can be found in many guises and wreak havoc on a website. Some of it is easy to identify, such as publishing identical product descriptions across a number of pages (for example when items are simply a different…
Duplicate content can be found in many guises and wreak havoc on a website. Some of it is easy to identify, such as publishing identical product descriptions across a number of pages (for example when items are simply a different…
I have been asked a few times lately about session IDs – what they are, why they’re important and if they have any bearing on search engine optimization activity. A lot of the time, these more technical or code specific…
Google has recently launched a new benchmarking feature for paid search campaigns. This can help you better understand campaign performance and where to focus optimization efforts.
The tool is found under the opportunities tab and provides insights on the metrics:…
On the back of revealing a few best practice guidelines for video, Google has recently announced that it is developing the Google News platform to integrate the medium more closely. Although videos can already be found on Google News, a…
Yesterday, I posted some of the results of a recent study conducted by Regus, a worldwide office services firm, of more than 15,000 businesses worldwide about their use of social media and its success in helping acquire new…
For all the talk we do about how social networks are impacting business, there are not yet a lot of studies that businesses can look to for concrete evidence of the impact that involving oneself in social sites can have…
Although a listing position or pay-per-click ad copy are crucial parts of any search engine marketing campaign, equally important is the website your visitors land on. At times, what seems like a logical design from the owner’s perspective creates unnecessary…
With so many factors influencing a buyer’s decisions online, it has often been assumed that buyers are rational actors who would weigh all the pros and cons before making a purchase. What many recent studies have shown, however, is that…
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