A Couple of Announcements

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The latest contributor to the blog is Kevin Gold, who is going to be covering PPC-related topics a few times a week. Kevin is the co-founder of Enhanced Concepts, Inc. which specializes in website conversion strategies and performance-focused search engine marketing. Kevin has extensive experience in marketing, corporate strategy, professional sales and business consulting with companies ranging from Fortune 1000 to small, privately-held and venture-funded start-ups. Here are a few of Kevin’s articles, taken from the magazine:

Where Are Your Visitors Landing? 5 Things Every Landing Page Must Possess

Managing Your Pay-Per-Click Campaign: 4 Most Important Things to Consider

In the next issue of the magazine, Kevin is writing a piece on the search engines’ quality score systems.

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As many of you know, Search Engine Strategies New York conference is starting next Tuesday. For all of you who won’t be able to make it to New York next week, Kent Lewis will have an exclusive coverage of the event right here, on the Search Marketing Standard Blog. Hopefully, I’ll be able to post something as well. To get an idea of the exceptional quality of Kent’s writing, check out his previous coverage of SES San Jose last year (here and here) and one of his articles on search engine reputation management.

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