A Primer For Breaking Into Affiliate Marketing

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Synopsis – Affiliate marketing is a field that some search engine marketers are deeply involved in, while others dabble in it, and still others have no involvement. Over the last few years, it has evolved from a nascent industry where opportunities were at times suspect to a well-respected field involving sales of every product imaginable and sophisticated marketing techniques.

For those already involved in search engine marketing, there are two major approaches one can take to enter the field. One can become an affiliate directly or one can look into involvement in setting up and management affiliate programs directly. Geno Prussakov, in this informative article, provides details of four major aspects that one needs to be aware of and prepare for if you wish to become an affiliate, as well as guidelines to consider before taking the step of offering affiliate program management services.

As an added bonus, Geno includes the results of a poll he conducted of a group of affiliates, asking them to prioritize 15 factors that are important to consider when evaluating potential affiliate programs that you are interested in joining. Take advantage of the experiences of others and use this “15 Signposts To Success With Affiliate Programs” as a checklist for helping you decide on the potential of affiliate program offerings you are considering.

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About the Author

(3 Posts)

Evgenii "Geno" Prussakov (eprussakov on Twitter) is a graduate of the University of Cambridge. He is the author and co-author of three books, including bestselling "A Practical Guide to Affiliate Marketing." Geno is an international speaker, award-winning blogger (at AMNavigator.com/blog) and affiliate program manager (Best OPM of Years 2006-2008 per ABestWeb). He is also the Founder and Chair of Affiliate Management Days conference.

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