Synopsis — One of the most commonly cited ways to add influential content to your website is through the use of testimonials. No matter what kind of business you have, or what kind of products or services you sell, you can benefit from positive testimonials by satisfied customers, clients, or visitors. Testimonials can center on service, quality, business mission, and a variety of other aspects, but the key is that they need to be well written and marketed appropriately on your website.
In his article, “A Recipe For The Perfectly Optimized Testimonial,” Ross Dunn takes you through the process of asking for testimonials from customers, together with tips for use them effectively. As an added bonus, he presents a couple of scenarios to handle situations where you may find reluctance on the part of clients to contribute a testimonial.
The complete article follows …
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