Synopsis — Pay-per-click advertising can be a very lucrative endeavor, but it takes skill, practice, and a learning curve to take full advantage of the possibilities and make the most of your available budget. There are a lot of options available, and many different ways to set up campaigns, decide on click cost amounts, and track the results. Since you are competing with businesses and people who may be constructing their entire ad campaign budget around PPC advertising, you need to be informed and aware of the different variations and options.
In his article, “Ad Group Bidding Strategeies Take Flight,” Guy Hill takes you through two scenarios — the budget-conscious bidder and the test/learn quickly bidder. Using examples and imaginary accounts, he discusses different approaches and strategic bidding tips and tactics to help you get an upper hand in your AdWords campaigns. Be in brand campaigns or ways to find new traffic or cut costs, you will find some great advice in Guy’s article that you can put to work right away in your AdWords PPC advertising campaigns.
The complete article follows …
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