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Add A “!” To Your Search Engine Optimization
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About the Author
Rebecca Appleton (166 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
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This is a great article, and a perfect time to define the great qualities and ranking factors of Yahoo!
A question I get asked constantly in the early stages of the SEO process is “Why am I starting to rank in Yahoo, but invisible in Google?”
My answer revolves around optimization techniques and search engine algorithms. Those of us that follow a more traditional school of thought are more likely to begin optimizing pages based on the original principles of SEO. This includes using well formed META tags, as well as H1 and Alt tags. As you point out, many SEO’s are quick to omit some Google-blind HTML elements. However by starting with the basics, sites pick up speed quickly in these secondary search engines.
Some feel it’s a waste of time, and others think it gives competitors insight into their strategies. While this may be true, deploying this Google-only technique will almost always limit your chances in the other search engines. Strive to build a solid foundation that maximizes your exposure, regardless of possibly giving competitor’s keyword insight – which most tools will provide anyway.
As with all marketing channels, it’s important to diversify. By optimizing your site to be friendly in all search engines, you’re increasing your market saturation and traffic driving footprint. Google’s not going away anytime soon, but show me one site that can’t use more qualified visitors.
Ryan D Adami
Search Engine Marketing Specialist
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Link building is the bread and butter of most optimization campaigns but, due to the sheer amount of competition on Google, the focus is often on quantity and not quality. This is a big mistake if you’re optimizing a site for Yahoo! inclusion.
Great article! Optimizing a site to attract search engines really demands hard work and of course effective SEO technique. The question now is, what is the best technique to instantly magnetize search engines and bring your site on top! With the myriad of SEO tactics out there, sometimes I’m wondering if there is a surefire way to quickly gain online presence. Though the tips here are viable, still I am thinking of methods that will give me the results I need. Thanks for this post!
The article is very good but one correlation you could make to open some stubborn minds is that Yahoo, MSN and Ask are similar to the long tailed searches. You don’t start optimizing a page for a 5 word phrase (in some cases you might–unlikely though) but if you optimize it correctly for a 3 word phrase the 5 word phrase will find you as well. I believe a truly refined optimization process will allow each search engine to understand “hey this content is important” despite the different methods of ranking. As an SEO guy myself I do what I can to bring as much quality traffic to my clients websites no matter what search engine they come from. If your going to convert I do not care that you came from MSN/Live, Ask, Yahoo!, Google therefore if your not finding solutions to convert well on all search engines I think something is missing.
Can you sharing to get external link tips? thanks..
Good reminder that Yahoo is important too!
The blog is really nice one and full of information.