ad:tech – London

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Are you totally overwhelmed by all the conflicting information out there… and totally confused about what to do and where to start, to get the most out of the digital marketing opportunities? The feedback from many of last year’s ad:tech visitors was that the language used in digital marketing was often inaccessible and overly technical. Whilst many visitors were hoping to achieve their marketing objectives, they found the complex lingo difficult to decipher. We even found that while the vast majority of visitors – over 80%* – had purchasing responsibility for their company’s solutions, many of these marketers didn’t have sufficient knowledge to make informed strategic decisions.”

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.