In the current paid search market, the price you end up paying per click is no longer the same as your bid. With the introduction of Quality Score by Google (also adopted by Yahoo! and Microsoft), the waters have been muddied significantly, with additional factors now impacting the final cost per click. Thus, it is crucial to understand those factors and how they can impact your bottom line.
This white paper, developed by ClickEquations, delves into the intricacies of the Quality Score algorithm, discussing the following areas:
- What is Quality Score?
- How does it impact paid search campaigns?
- What drives Quality Score?
- Strategies on optimizing your campaigns to achieve an optimal Quality Score
In the case of Quality Score, what you don’t know may cost you. Understanding how to optimize your ads, keywords, and landing pages in order to obtain an optimal Quality Score is a sure path to better-performing campaigns that get your businesses the maximum return on investment.