The ubiquitous nature of videos has convinced many companies that it should be a part of their marketing. However, I have clients that don’t always know what style works best for a particular goal.
Goals are the first thing that one should consider before settling on a video approach. I will provide some insight on a few types of videos. The focus will be what they are, how they can be used, and the way in which they can assist with producing revenue.
“Vlog” is geek speak for a video log and can be compared to a “blog”. It’s typically short video clips shot with someone addressing the camera about a topic of their choice.
The key is to pique the interest of your viewing audience so that they check your company’s vlog with great frequency. One must think of witty and creative ways to plant seeds about their product or service. A possible strategy is utilizing bits of key information to hook them in. If you have tips about a service or product, you can give potential clients half the information to get their attention. However, for more vital information, they will have to purchase what you are selling. One technique is making your first few videos very informative as a lure to keep them coming back. These can be looked upon as bait to get them to bite.