The ubiquitous nature of videos has convinced many companies that it should be a part of their marketing. However, I have clients that don’t always know what style works best for a particular goal.
Goals are the first thing that one should consider before settling on a video approach. I will provide some insight on a few types of videos. The focus will be what they are, how they can be used, and the way in which they can assist with producing revenue.
“Vlog” is geek speak for a video log and can be compared to a “blog”. It’s typically short video clips shot with someone addressing the camera about a topic of their choice.
The key is to pique the interest of your viewing audience so that they check your company’s vlog with great frequency. One must think of witty and creative ways to plant seeds about their product or service. A possible strategy is utilizing bits of key information to hook them in. If you have tips about a service or product, you can give potential clients half the information to get their attention. However, for more vital information, they will have to purchase what you are selling. One technique is making your first few videos very informative as a lure to keep them coming back. These can be looked upon as bait to get them to bite.
If they bite, you then get them as clients. From that point, one possibility is your clients could share the links with their associates who have the same need. In turn, you have now positioned yourself to reach more people, which can result in more revenue. A good place to post this is the company’s Facebook fan page. If you execute the goal of producing attention-getting videos, you will have more fans. This will provide you with more people in a centralized area to receive promotional information.
2. Instructional Video
Promotions are always important and can be used to highlight the fact that your product or service comes with an instructional video or support. They provide visual clarity for your clients and can be viewed as a teaching tool that walks people through a process step by step. Assistance may be needed to enable them to navigate through a website or use a product. This could be anything from showing someone how to fill out a long complex online form or how to use software.
The approach to these can vary. One can have a voice-over that explains each step, accompanied by graphics, or you can have a person taking to the audience while using graphic bullet points, etc. It could be a combination of both. Artistic license can be exercised with this. There isn’t a set way to do this. The thing to keep in mind is how you think your client will receive the message best. Therefore, be sure to consider your audience.
Your audience will appreciate effective visual assistance. This instructional video — coupled with being pleased with your product or service — can result in return business. Customers adore having some sort of support and or point of reference.
Part 2 of “How To Take Advantage of Video Opportunities Online” will appear tomorrow, Friday, May 21.