Advertisers in Glass Houses: In Defense Of Quality Score

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Asking a search marketer for his opinion on Google’s Quality Score (QS) is pretty much a rhetorical question — we all dislike it. One might go so far as to say that we all hate it. We hate it for its lack of transparency, the often random nature of its penalties, and the utter helplessness we feel when QS prevents a perfectly good keyword/ad group/campaign from showing up on AdWords.

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About the Author

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David Rodnitzky is founder and CEO of PPC Associates, a Google AdWords Certified Company. PPC Associates helps clients drive ROI from AdWords and Facebook PPC with a unique combination of big agency expertise and small agency service. Contact David at david@ppcassociates.com to get a free quote on how he can help improve your SEM.

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