AdWords Adds Click-to-Play Video Ads

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The Google AdWords blog has announced that “in the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network.” So far this ad type is available only in the U.S., Canada and Japan.

Click-to-play video ads should fully support site-, keyword- and geo-targeting. Google claims that these ads should not be intrusive: the video will not load by itself; the user has to initiate it.

This sounds interesting but the question is, how many advertisers will take advantage of all of these types of ads? After all, AdWords’ advertisers will have to create the video ads themselves in order to take advantage of this ad type.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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2 Comments

  1. It will be interesting to see where this goes in the next 6 to 12 months. By the way, just received a free copy of your mag in the mail today and I might just go ahead and sign up... $10 doesn't sound too bad.

  2. Andrey Milyan

    I would love to hear your opinion. Feel free to contact me with any suggestions you might have.