The Google AdWords blog has announced that “in the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network.” So far this ad type is available only in the U.S., Canada and Japan.
Click-to-play video ads should fully support site-, keyword- and geo-targeting. Google claims that these ads should not be intrusive: the video will not load by itself; the user has to initiate it.
This sounds interesting but the question is, how many advertisers will take advantage of all of these types of ads? After all, AdWords’ advertisers will have to create the video ads themselves in order to take advantage of this ad type.