These are exactly the methods of driving traffic to one’s website but I think that all beginners fall in some mistakes as you mentioned.
The key to success in my point of view is to go up the ladder step by step. It also depends on the budget you set for your business.

Organic traffic is free but needs a lot of efforts and time especially for competitive keywords. The key here is to start with low competitive keywords.

Pay per Click needs money so for beginners with small budget It may be dangerous to invest big money in Google Adwords for example.

I wanted to shatre these info because I fall in the above mistakes and I got the Google Slap as they call it.

Banner Ads depends on the networks you advertise with. Recently I found a brand new product created by Saj P and Philip Mansour called Banner Ad Blueprint which is a training course about making money with Media Buying.
Ahmed´s last blog ..Banner Ad Blueprint Bonus