Amazon Advertising Network

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by Andrey Milyan in Blog
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Chris Beasley down at SitePoint reports on Amazon’s plans to go into contextual advertising, possibly with a new ad network similar to YPN and AdSense. It’s not going to be sponsored links from Amazon but rather a completely separate network of contextual ads.

Amazon had some problems recently after forecasting first-quarter revenue which failed Wall Street’s expectations. This is an interesting development and Amazon definitely has the framework for such a network. Personally, I just never considered Amazon to be a webmaster-oriented business model, unlike that of Google and Yahoo who work closely with website owners. We’ll just have to wait and see what happens.

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About the Author

Andrey Milyan (312 Posts)

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.

Amazon Advertising Network

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