Amazon Advertising Network

Add Your Comments

Chris Beasley down at SitePoint reports on Amazon’s plans to go into contextual advertising, possibly with a new ad network similar to YPN and AdSense. It’s not going to be sponsored links from Amazon but rather a completely separate network of contextual ads.

Amazon had some problems recently after forecasting first-quarter revenue which failed Wall Street’s expectations. This is an interesting development and Amazon definitely has the framework for such a network. Personally, I just never considered Amazon to be a webmaster-oriented business model, unlike that of Google and Yahoo who work closely with website owners. We’ll just have to wait and see what happens.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

Add Your Comments

  • (will not be published)