An Interview with Kevin Rose – Founder of Digg

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Kevin Rose is a well-known Internet entrepreneur and a founder and chief architect of Digg.com, a popular community-based news website. Kevin is also the founder of Revisions3 Corporation, a company that produces technology-related podcasts and videocasts.

Andrey: There is a debate raging in the search marketing community on what constitutes a social search engine. Do you see Digg as a social search engine or something else?

Kevin: Search isn’t a large component of Digg’s architecture at this time. The site does act as a filter for user-submitted links to online stories, videos, and more, but Digg is unique in that it is completely user-driven – we do not import stories from other news feeds, crawl sites, or give priority listing to any content. In the future, we’ll expand our search capabilities allowing you to see result sets with a certain threshold of user interaction or results based on degrees of social separation.

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About the Author

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Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.

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