Analyze This! Lesson Three: Why Doesn’t My PPC Data Match My Analytics Data?

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About the Author

(35 Posts)

Joe Whyte has been developing, managing and implementing successful, innovative, bleeding edge digital marketing strategies for Fortune 500 companies for over 7 years.

9 Comments*

  1. Keith says:

    I like the way you broke the information down in a clear format, thanks.

  2. John Polychrones says:

    Brilliant. Could not have said this better myself. This question is very prominent and needs to be addressed on a frequent basis. This explains it perfectly.

  3. Adam Maywald says:

    Great data Joe. There were a few nuggets of information I definitely too from this piece.

  4. The core of this issue is that you are not allowed to have more than one

  5. Lukas Kaiser says:

    Dang, I was wondering the same thing.

  6. PoKnee says:

    Data collection errors when tracking PPC through your web metrics is very common.

    This post is perfect when dealing with those issue.

    Great job Joe!

  7. Andrew says:

    Nice to know thanks.

    Keep them coming.

  8. Deano says:

    Good info Joe…this will help me analyze my stats better….Thanks!!!

  9. paul says:

    Nice article Joe, a well thought out breakdown of this issue.

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