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Analyze This! Lesson Three: Why Doesn’t My PPC Data Match My Analytics Data?
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About the Author
Joe Whyte has been developing, managing and implementing successful, innovative, bleeding edge digital marketing strategies for Fortune 500 companies for over 7 years.


I like the way you broke the information down in a clear format, thanks.
Brilliant. Could not have said this better myself. This question is very prominent and needs to be addressed on a frequent basis. This explains it perfectly.
Great data Joe. There were a few nuggets of information I definitely too from this piece.
The core of this issue is that you are not allowed to have more than one
Dang, I was wondering the same thing.
Data collection errors when tracking PPC through your web metrics is very common.
This post is perfect when dealing with those issue.
Great job Joe!
Nice to know thanks.
Keep them coming.
Good info Joe…this will help me analyze my stats better….Thanks!!!
Nice article Joe, a well thought out breakdown of this issue.