AOL Sued Over Release Of Search Data

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Three AOL subscribers filed a class-action lawsuit in U.S. District Court in Oakland, CA on Friday, seeking an end to AOL’s retention of search-related data. At this point, the amount of damages being sought is not clear.

About a month ago, AOL released search data that included 20 million web queries from 650,000 AOL users. Although all queries were identified only by IDs, the New York Times was able to trace one of the ID numbers and uncover the identity of the person behind the data.

People have been expecting someone to act concerning this release of data for a while now. So far only three people have filed, but since this is a class-action lawsuit, more people are bound to join in.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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