Are All The Good Domain Names Taken?

3 comments

According to the Wall Street Journal article and Dennis Forbes, yes.

Virtually all English words with four letters are claimed; those that aren’t are usually contractions, and Web rules don’t allow apostrophes. All of the 1,000 most common English words have been snatched up.

This comes as no surprise to many of us who have recently tried to register a domain name. Unless you have a really unique company name, it is difficult to find something that’s available. So what’s the solution?

Most people now search for Web sites using a descriptive word or phrase, or else are introduced to a site by a friend or colleague who emails the URL. So, domains don’t need to be short and snappy the way they had to be in the earliest days of the Web.

Register something that’s descriptive, even if it’s not the shortest domain out there. Don’t try to stuff keywords into your domain name; it won’t have a drastic effect on your search engine ranking but it will have a negative effect on your website’s image.

So before you buy your next domain, check out the domain name study conducted by MarketingExperiments.com.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

Add Your Comments

  • (will not be published)

3 Comments

  1. There are two sides to what they say...

    "So, domains don't need to be short and snappy the way they had to be in the earliest days of the Web."

    Yes, your domain doesn't HAVE to be www.bizmord.com but I'd also stay away from domains such as this one www.computermonitorsathome.com

  2. Igor M.

    ........ by the way ... you guys don't use "Permalinks" as far as I see, so google is unable to cache the original post.

    You might want to take a look at this.

  3. I've heard it both ways, but I see KWs highlihted in SERPS, so for now, I think they matter. And sometimes maybe significantly. RM