Industry-specific conferences, immersing you in a flood of information from very smart people at the top of their game, may result in “ah ha” moments that force you to re-think your own business practices. While attending SMX East in New York, I went “ah ha!” during a session on Google personalized and customized search.
Of course, we all know search engines serve up different results to different users – reporting more relevant search listings improves the experience and strengthens brand loyalty. The “ah ha” moment for me was just how far personalization and customized search has come. The industry is fast approaching the point where search ranking reports will become meaningless. Indeed, some already argue that they are worthless.