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Are New Marketers Better Than Experienced Marketers?
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About the Author
David Rodnitzky (38 Posts)
David Rodnitzky is CEO of PPC Associates, a leading SEM agency based in Silicon Valley. PPC Associates provides search, social, and display advertising management to growing, savvy companies. To learn more, visit ppcassociates.com, or contact David at david@ppcassociates.com.
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While I see your point of view, and mostly agree…I think there are some marketers out there *looks around innocently* that have been doing this for a few years and don’t get jaded. If you find someone that is basically wired as a learning junkie, you’re going to find that they’re always examining and honing and trying to be the best…and will happily learn new things and test them against the old.
I’ve seen jaded marketers, and it makes me sad. Marketing online is, seriously, the best gig in the world (in my opinion) and to imagine getting tired in any way when there are constantly new ways to hook things together and make traffic go a certain way (or try to make it go a certain way) – through a path you determined…that’s heady stuff!
Maybe in terms of finding new opportunities (having a fresh perspective), but I think to say new marketers are “better” is a blanket statement at best.
Experience yields a certain foresight that I think is critical in PPC. I just started doing AdWords work again after a 3 year exile in graphic design, and so much has changed. I think PPC can be a bit overwhelming unless you’re doing it everyday and using your past triumphs/mistakes to better your approach.
David, I’m new to marketing and have already learned so much. I’m in the fortunate position of having been hired by an established company to fill a small role and as time has gone on I’ve been ‘groomed’ you might say to take on a much bigger role in marketing. Because I am fairly new to this and don’t know what I am ‘supposed’ to do, I feel free to explore many different options and promote businesses in less established ways. The rule of marketing have changed, as Michaelportent notes, so experience is still important, but I don’t think it’s as important as enthusiasm, a willingness to be creative and breaking the rules when ‘the rules’ don’t fit what you’re trying to achieve!
I am brand new to the placement of online advertising (I have worked on the other side previously – that is for a technology that serves online advertising – Sabela)… while the owner of our company has been working on perfecting his Google AdWords for many years. So we have the “inexperience, excited newbie” being mentored by the “jaded (and somewhat cynical) master craftsman” thing going on….
And it works. You may not want a newbie to touch AdWords if that is your main marketing stream, but allow them to make suggestions for changes and get them to sink their teeth into Yahoo and MS Ad Center (no better way to learn an online marketing campaign then mirroring over 20 Ad Word Campaigns with over 100 ad groups).