SES Update: Universal Search Panel

by Kent Lewis

After my lunch with Seth Godin, I was able to catch the second half of the Universal Search panel, featuring John Battelle, James Lamberti, Lyndsay Menzies and Jack Menzel from Google. Battelle and Menzel dominated the event with spirited discussion about the impact of Universal Search on consumers, let alone Google’s stock price. For example, Battelle mentioned Damon Wayans new Way Out TV station on YouTube, and how he’s been guaranteed 60 million visitors from home page visibility. Battelle asked if that would help him appear in search results, to which Menzel replied “I have no knowledge…” Unfortunately, I wasn’t able to catch everything, but it appeared to be an entertaining and informative panel.

Posted on March 18, 2008
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About the Author
As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the company's mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Lewis founded Anvil Media in 2000 to help clients increase visibility, leads and sales through their Web presence. Current Anvil clients include ExpressJet, InfoWorld, Nautilus, Lucy.com, Oregon State University, PC World, Planar, Ronald McDonald House Charities, SmartWool and Yesmail. He is also the President and co-founder of SEMpdx, a professional trade organization based in Portland, Oregon that provides educational opportunities for local businesses and individuals interested in a career in search engine marketing.


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