Ask And You Shall Receive

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Thanks to a SEW search forums spotlight piece, we’ve got a bunch of real, live people giving their honest feelings about advertising on Ask.com. It’s not often that you can find a number of obviously well-planned and well-constructed answers to the question of the performance of one outside of the top 3 PPC search engines in town. Usually with this kind of post, you get a couple of unhappy users who quickly turn things into a hate fest.

Ask.com is apparently going to try to scoot into the number 3 spot and until a couple of months ago, no one really saw that as a credible possibility. After reading through this thread, you may still not think they are a competitor, but just the ability to evoke 28 responses (none of which are the “dude, i hate ‘em” variety) has got to have you impressed. One of their guys has even checked in 2 or 3 times to answer questions and provide suggestions.

BTW, there’s also an intriguing look at the “How Much to Charge for PPC Work” issue that constantly is flaring up – good number of commenters offering up their opinions. Talk that one up over your Friday margaritas by the pool (or in my world, a Diet Coke in a lawn chair with a gazillion mosquitoes keeping me company).

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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