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Ask.com Market Share Larger Than Reported?
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About the Author
Kevin Gold (78 Posts)
Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).
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They need to anyway show some fake stats to keep in pace with the biggies
These days, that old saying by Disraeli (or perhaps it was Mark Twain) is still relevant, but with the power of advertising and data mining, it seems to me that a more appropriate form would be this:
These days, there are lies, brand lies and heuristics.
Great comment TLC! I love it! It fits perfectly.
Kevin:
Thank you. And just so you know I’m not a one-trick pony, this one’s for all the sales managers…and consumers.
Today, all the world’s a store, and all of us are merely payers.
I doubt that anyone can get a true read of search engine statistics unless the data is presented by each search engine themselves, under the same conditions, to one body that can compile and publish the results.
But then who really trusts the search engines (really – would Microsoft present statistics that show Live as being a smaller share then what we think it is?).