Ask.com Will Power Lycos Network

SEW reports that Ask has reached a deal with Lycos to power their web and image search, zoom search and provide PPC ads for the Lycos Network.

According to comScore Networks, Ask.com became No. 4 search engine in US this September, beating AOL.

As AP reports: “[IAC/InterActive's] Search & Media division, which includes Ask.com, posted a 34 percent rise in revenue, as U.S. search queries rose 30 percent.”

It looks like the short-term marketing efforts are working, but what about the long-term? With Yahoo and Microsoft spending big bucks on tiny pieces of the pie, Ask is doomed to get the crumbs, at most. []

About the Author

Andrey Milyan (321 Posts)

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.

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