Ask.com Will Power Lycos Network

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SEW reports that Ask has reached a deal with Lycos to power their web and image search, zoom search and provide PPC ads for the Lycos Network.

According to comScore Networks, Ask.com became No. 4 search engine in US this September, beating AOL.

As AP reports: “[IAC/InterActive's] Search & Media division, which includes Ask.com, posted a 34 percent rise in revenue, as U.S. search queries rose 30 percent.”

It looks like the short-term marketing efforts are working, but what about the long-term? With Yahoo and Microsoft spending big bucks on tiny pieces of the pie, Ask is doomed to get the crumbs, at most.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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