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Benjamin Spiegel is the Director of Search Operations at Catalyst Online / GroupM, a WPP Company. Catalyst is a leading search engine marketing agency with offices in Boston, New York, Seattle, Toronto and Chicago. Benjamin defines the organic search process, creates the agency's SEO offerings, develops campaign strategies and oversees talented teams of SEO Managers and Directors. Upon first joining Catalyst, Benjamin held the position of Organic Search Director where he worked with clients in a range of industries, including luxury, mobile, automotive and CPG. Follow him on Twitter @nxfxcom.