Author Archives: Chris Stiner

About Chris Stiner

Chris Stiner is both a SEM specialist and DRTV media buyer at Koeppel Direct. With over 10 years of offline and online direct response marketing experience, he has a unique skill set and outlook on the synergies of multi-channel SEM direct response marketing.

Link Juice: The Nofollow Rules

Throughout the past three years, the rules regarding nofollow attributes have changed through the eyes of Google. Let’s take a look at the best practices…

Targeting High-Quality Sites For Links

One of the cornerstones of an off-page SEO campaign is building high-value links from authoritative websites. To maintain long-term, high-ranking organic listings in the search…