Author Archives: Chris Stiner

About Chris Stiner

Chris Stiner is both a SEM specialist and DRTV media buyer at Koeppel Direct. With over 10 years of offline and online direct response marketing experience, he has a unique skill set and outlook on the synergies of multi-channel SEM direct response marketing.

Retargeting With Search And Display

Everyone knows that with a search campaign you get wasted clicks that don’t turn into conversions. Despite all your efforts of optimization in the keyword,…

Blogging For SEO

When it comes to off-page SEO tactics, blogging may be one of the most under-utilized — yet best-performing — ways to move up the organic…

Optimized Local PPC Targeting

Local advertisers rely heavily on geo-targeting when it comes to pay-per-click (PPC) advertising. The groundwork of their marketing campaign is built on attaining local customers,…