About David Rodnitzky

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David Rodnitzky

David Rodnitzky is CEO of PPC Associates, a leading SEM agency based in Silicon Valley. PPC Associates provides search, social, and display advertising management to growing, savvy companies. To learn more, visit ppcassociates.com, or contact David at david@ppcassociates.com.

EMAIL
WEBSITE URL
http://www.ppcassociates.com
SUBJECT MATTER EXPERTISE
Display Advertising, Pay-Per-Click, Online Retail Marketing, General SEM, Website Conversion

RECENT ONLINE ARTICLES (38 Total)

  1. The Upcoming Collision Between SEM And Display

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    in Display Advertising

  2. Bring PPC Success One Click Closer With Keyword Research Tools

    1
    in Pay-Per-Click

  3. Frenemy At The Gates: Influencing Quality Score

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    in Pay-Per-Click

  4. Retargeting: Focusing In For The Kill

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    in Online Retail Marketing

  5. Writing PPC Ad Copy That Delivers: 6 Best Practices

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    in Pay-Per-Click

ARCHIVE OF ALL ONLINE ARTICLES

  1. The Upcoming Collision Between SEM And Display
  2. Bring PPC Success One Click Closer With Keyword Research Tools
  3. Frenemy At The Gates: Influencing Quality Score
  4. Retargeting: Focusing In For The Kill
  5. Writing PPC Ad Copy That Delivers: 6 Best Practices
  6. I’m Feeling Lucky to be a Search Engine Marketer
  7. Can Anyone Really Be a Search Marketing Expert Anymore?
  8. 15 of the Biggest Myths in Search Marketing Exposed
  9. Is Your Money Green Enough for the Search Engines? The Importance of Good User Experiences
  10. The Google Content Network Rises From the Ashes
  11. Advertisers in Glass Houses: In Defense Of Quality Score
  12. Get Google’s Seal Of Approval And Avoid A Smackdown
  13. Follow the Rules? Bid Management Strategies
  14. Thinking Outside the (Google) Box: Worthy AdWords Alternatives
  15. Who Will Get Google’s Vote for President?
  16. 7 Habits of Highly Effective Search Engine Marketing, Part IV: Best Practices in Bid Management
  17. Is Quality Score Recession-Proof?
  18. Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text
  19. Keyword Best Practices: Part II of the Seven Habits of Highly Successful Search Engine Marketing
  20. Wolves at the Door: Five Companies That Will Determine the Future of Comparison Shopping
  21. 7 Tips for Keeping Your SEM Consulting Clients Happy
  22. The Seven Habits of Highly Effective SEM: Part I – Choosing the Right Search Engines
  23. No Sphinn Zone: The Rise, Fall and Future Rebirth of Crowdsourcing
  24. Twelve Tips When Choosing a Search Marketing Consultant or Agency
  25. Google Print Local Finally Ready for Launch! Local Advertising Will Never Be the Same
  26. An Open Letter to Jerry Yang and Steve Ballmer
  27. Questionable Data Sinks Google Stock: Don’t Believe the Hype?
  28. Proof That Google Reads Search Marketing Standard? Changes to Google Display URL Policy Afoot!
  29. Despite FTC Fines and Quality Score, Incentivized Advertising is Alive and Well on Google and Yahoo
  30. The 7 Habits of Highly Successful Search Marketing Campaigns
  31. Four Tricks to Gain An Unfair Advantage on AdWords
  32. 10 Tips for Choosing Bid Management Software
  33. Isn’t it About Time for a Google Credit Card?
  34. Are New Marketers Better Than Experienced Marketers?
  35. Does Google Artificially Inflate Bids During the Holiday Season?
  36. Negative Keyword Tool Gone. Is Google Becoming a Search Marketing Agency?
  37. Google Audio Ads Reviewed – Arbitron Arbitrage?
  38. Four Basic Human Emotions to Sell Anything