Author Archives: David Rodnitzky

About David Rodnitzky

David Rodnitzky is CEO of PPC Associates, a leading SEM agency based in Silicon Valley. PPC Associates provides search, social, and display advertising management to growing, savvy companies. To learn more, visit ppcassociates.com, or contact David at david@ppcassociates.com.

Is Quality Score Recession-Proof?

Back in 2006, when Google announced the “Quality Score” initiative, Google’s advertising revenue growth seemed unstoppable. Penalizing a few rogue advertisers (‘rogue’ being mainly defined…