Search Marketing Standard Magazine | Covering Search Engines > Articles by: Gord Hotchkiss

Author Archives: Gord Hotchkiss

About Gord Hotchkiss

Gord Hotchkiss is the Senior Vice President of Mediative (which acquired Enquiro, the company he co-founded) and past director and chairman of SEMPO. He is a well-known speaker and a pioneer in understanding search user behavior. Gord is also a regular columnist with MediaPost and Search Engine Land, presents at all the regular industry shows, and is a popular keynote speaker. He is also the author of The BuyerSphere Project: How Business Buys From Business In A Digital Marketplace.

Toward The Minority Report: Looking Ahead At Search Interfaces

by Gord Hotchkiss on March 27, 2011

Synopsis — Ever since the first search engine results page was generated, it has been a work in progress. In 2007, Gord Hotchkiss and some…

How We Shortlist Our Buying Decisions Through Search

by Gord Hotchkiss on May 28, 2010

Ready, Set, Research Let’s do a little mental exercise. Let’s imagine you have a new baby on the way and you need to buy a…