Gord Hotchkiss is the Senior Vice President of Mediative (which acquired Enquiro, the company he co-founded) and past director and chairman of SEMPO. He is a well-known speaker and a pioneer in understanding search user behavior. Gord is also a regular columnist with MediaPost and Search Engine Land, presents at all the regular industry shows, and is a popular keynote speaker. He is also the author of The BuyerSphere Project: How Business Buys From Business In A Digital Marketplace.
