Author Archives: Irv Shapiro

About Irv Shapiro

As CEO and CTO of Ifbyphone, Irv Shapiro is responsible for overall business strategy and corporate leadership. Irv's successful entrepreneurial experience includes founding Metamor Technologies in 1985 and Edventions in 1999. His business success earned him inductee status with the Chicago Area Entrepreneurship Hall of Fame.

Call Tracking: The Missing ROI Metric

Synopsis –A� Todaya��s marketers face intense pressure to increase the volume and quality of leads, optimize ad spend, and a�� most of all a�� demonstrate…